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E-Commerce strategies and Business models

Starbucks cater to individuals at home and also institutions like education centers, colleges and universities, hotels, healthcare units and many more. It has adopted B2B and B2C model for its online strategy. Legal and ethical issues are vital to online success. Building trust and user confidence is essential to our client, respecting consumer privacy and adhering to data protection legislation. “Consumers are extremely concerned about security and privacy on the Internet” (Trepper, 2003).

Starbucks Safe Shopping Guarantee means customers pay nothing if unauthorized charges are made to their credit cards as a result of shopping at Starbucks. They use secure sockets layer (SSL) technology encrypting all personal information. “Starbucks takes customer fears about security seriously” (Chaffey, 2004) Starbucks makes clear terms of trade and offer warranties/returns policy. They address copyright, patents and trademark protection. It is authorized by VeriSign Inc (see appendix 2) for the use of SSL certificates for authentication of user’s data and further implies that it is safe.

It is also certified by HackerSafe (see appendix 2) which makes sure that enough protection shields is taken into account for safe shopping and information can be trusted as it is displayed for the site. On the web technology side, Active Server pages (ASP) is used for the web pages to exchange information and get the job done. At the server end there is more than one web servers to cater to the business functions namely display of products, promotions on them and their prices, managing the shopping cart, payment system, registration and delivery system, shipment, tracking back of order and many more.

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It may use RSS to announce their offers and promotions to web based blogs and news. On the e-commerce side, it has used VeriSign services for protecting data and information exchanged between the sites. It uses a 128-bit SSL certificate to get the job done. The e-commerce transactions can be well protected using the SSL technology (Rayport, 2002). It is very secure for all business deals and offers greater protection for business financial information. Greenmountaincoffee (Website: www. greenmountaincoffee. com)

The homepage (see appendix 3) displays a wide array of services and facilities about the website. The various customer related services are as follows: 1. Catalog browsing: The customers can find a whole range of various types of coffee packages that are available with the Greenmountaincoffee and can select one of them for purchase. 2. Purchase options: The various purchase options are available for home users to businesses and educational centers. It offers a large range of services for small, medium and large offices.

The various shopping options namely “Shop by Recipient” and “Shop by Price Range” offers flexible range of options for a variety of users and with numerous options. A customer can also apply for gift baskets to be delivered for someone else, monthly coffee tours, food, deserts and baking, options for home, kitchen and garden and items of various origins. It provides large range of choices and options for every packet. 3. Gift certificates: The various priced certificates are available and is purchasable at will.

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