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Economics Test Questions Essay

As offspring of production became popular in the asses, Arcadia acquired lots help from some international leading manufacturers, also it licensed technology from these companies to achieve and maintain market leadership at home. (b) Arcadia can leverage the resources of Koch, the labor force in Turkey, relatively lower production cost, economy of scale in Turkey, and patents to transfer these merits to international operations. Q. Customers in Western Europe mostly have brand-loyalty in white goods and Arcadia reduces suffered from a negative country of image.

In addition, white goods industry is very competitive in Western Europe. Therefore, Arcadia adopted the acquisition to strengthen its market position, set up offices in France, Germany and the I-J, and introduce a new brand “Bike” into Western Europe. Q. I think that Arcadia faces some key challenges in emerging economies, such as leading retail chains hold considerable bargaining power, local brands are more powerful, local governments set tariff barriers to protect their local industries, brand connection is low among these economies and fierce competition from other international brands like Samsung or LEG.

I will suggest Arcadia leverage its resources to enter new markets. Firstly, to provide customers with reasonably price but high quality white goods by

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utilizing its strong R&D and younger, cheaper labor power. Secondly, to use acquired firms operations as foundation for its growth in that region or country. Thirdly, Arcadia should improve brand recognition in these countries by advertising and developing its own sales channels or distribution system.

I will begin to put money in advertising, as from above analysis or information on article, I find that delivering a good image of white goods to customers is very important on maintaining or expanding market share. However, Arcadia did not do very well on this field, especially its marketing strategy in emerging economies. Therefore, for strengthening its market position in developed countries and for successfully entering new markets, I will throw lots of money in advertising.

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