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EMBA Operation Management Essay

In the first category is the general criticism of so- ladled fast food’. Nutritional issues (high saturated fat etc. ) are well known through such high publicity films as ‘Supervise Me’ (get a clip from U-tube). The recent introduction of salad bars in many of McDonald’s markets is one response to this, although McDonald’s attempts to challenge some ‘urban myths’ regarding its food sources have had only mixed success. (If time allows, promote a debate on reputation risks and how operations can affect them. Similarly the ‘cultural Imperialism’ Issue In some markets (mainly, though not exclusively, France) Is worth discussing. The case of Jose Bob (the farmer who was Imprisoned for wrecking a half-built McDonald’s) is a good example of this. What response should McDonald’s give? Difficult one, but the CEO of McDonald’s in the ELK, Jill McDonald, probably gave the best reply by stressing the benefits to society of Jobs and training, while at the same time admitting some culpability; We were Just not as close to the customer as we needed to be, we were given a hard time in the press and we lost our confidence.

We needed to reconnect and make changes that would disrupt people’s view

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of McDonald’s. ‘ It focused on being fast cheap and reliable (In terms of the consistency of Its products). Of course, at that time, It was competing only with traditional American Diners. Now, as the case Indicates, other fast food operations have been established that focus on one of the competitive dimensions. So, for example, Taco Bell is cheaper than McDonald’s.

Specialist drive-thru operations are faster. Branded full service restaurants have a larger menu and so on. Note that it is not necessarily McDonald’s that has changes (although to some extent it hash it’s the competitive context that has endured McDonald’s less distinctive. 2. How have McDonald’s operations activities, in terms of Its design, delivery and development, Influenced Its operations performance objectives ? Focusing on a Limited menu (cost) ; Clear values – Quality, Service, Cleanliness and Value (quality, cost) ; Compulsive focus on process (quality, cost, speed, dependability) ; Specially designed ‘fool-proof’ ; Standardization (quality, cost) ; No food items held more than 10 minutes (quality) ; ‘Hamburger University (quality, cost, speed, dependability) ; Frozen fries idea from applier (innovation, quality, cost) ; Improving the product (innovation, quality, cost) ; Strong supplier relationships (innovation, quality, cost) ; Developing franchise holders (innovation, quality, cost) ; Location analysis (cost) ; Quality as supplier selection criterion (quality) ; Franchisees expected to contribute (innovation, quality, cost) ; Ideas from franchisees (e. G. Egg McMullen) (innovation, quality, cost) ; Innovations as a reaction to market conditions (e. G. Salads) (innovation, quality, cost) ; Extended hours (quality of service) More drive-through (speed, quality, cost) ; ‘Plan to Win’ focus on improving the overall customer experience (innovation, quality, cost) 3.

Draw an operations strategy matrix for McDonald’s. 4. Search the internet site for Intel, the best known microchip manufacture, and identify what appear to be its main elements in its operations strategy. Intel Corporation is an American multinational corporation headquartered in Santa Clara, California. Intel is one of the world’s largest and highest valued semiconductor chip makers, based on revenue. Let is the inventor of the ex. series of microprocessors, he processors found in most personal computers. Intel Corporation, founded on July 18, 1968, is a portmanteau of Integrated Electronics (the fact that “Intel” is the term for intelligence information also made the name appropriate).

Intel also makes motherboard chippies, network interface controllers and integrated circuits, flash memory, graphic chips, embedded processors and other devices related to communications and computing. Founded by semiconductor pioneers Robert Nonce and Gordon Moore and widely associated with the executive leadership and vision of Andrew Grove, Intel combines advanced chip design ability with a leading-edge manufacturing capability. Though Intel was originally known primarily to engineers and technologists, its “Intel Inside” advertising campaign of the asses made it a household name, along with its Pentium processors. Intel was an early developer of SRAM and DRAM memory chips, and this represented the majority of its business until 1981.

Although Intel created the world’s first commercial microprocessor chip in 1971, it was not until the success of the personal computer (PC) that this became its primary business. During the asses, Intel invested industry. During this period Intel became the dominant supplier of microprocessors for PC’s, and was known for aggressive and sometimes illegal tactics in defense of its market position, particularly against Advanced Micro Devices (MAD), as well as a struggle with Microsoft for control over the direction of the PC industry. The 2013 rankings of the world’s 100 most valuable brands published by Milliard Brown Optimum showed the company’s brand value at number 61 . Intel has also begun research into electrical transmission and generation. .NET has recently introduced a 3-D transistor that improves performance and energy efficiency. [11] Intel has begun mass-producing this 3-D transistor, named the Trip- Gate transistor, with their 22 NM process, which is currently used in their 3rd generation core processors initially released on April 29, 2012. In 2011, Spectral Inc. , a solar cell spiff of Intel, filed for bankruptcy under Chapter 1 1. [13] In June 2013, Intel unveiled its fourth generation of Intel Core processors (Haskell) in an event named Computed in Taipei. The Open Source Technology Center at Intel hosts Power and Latency, and supports other open-source projects such as Waylaid, Intel Array Building Blocks, Threading Building Blocks (TUB), and Oxen.

My take from yesterdays Intel INTO -1. 25% Investor meeting is that a big shift in Cups for Apple PAL -1 . 13% phones and pads may be ahead. Apple does not buy the CPU chip for its mobile devices from vendors like Qualms COM -1. 15% (COM) and INVALID (NAVA) but designs its own CPU chip based on ARM architecture. The architecture is provided by U. K. -based ARM Holdings (ARM). Traditionally, Apple has contracted with Samsung to manufacture CPU chips designed by Apple for mobile devices. There has been increasing acrimony between the one time friends. Apple and Samsung are the top two players in the world in the mobile market and compete intensely with one another.

In addition to the product and marketing wars, both companies have been waging an intense patent war in courtrooms across the globe. For the foregoing reasons, there was speculation before the release of the latest flagship phone from Apple, phone AS, that the new AY CPU chip inside phone AS would not be manufactured by Samsung. Apple is very secretive about the subject and definitive information is hard to come by. However, several tear downs of phone AS have shown that the AY chip has been manufactured by Samsung. Why does Apple stick with Samsung? Part of the answer lies in that there are only a chip such as AY. The two most notable companies are Intel and Taiwan Semiconductor (TTS).

Until recently, Intel manufactured only its own designs. Now in a change of strategy, Intel is actively seeking business to manufacture chips that are not of its own design, but the design of others such as Apple. In contrast to mobile devices, Mac computers and notebooks are a different story when it comes to CPU chips. In the early days, many companies were providing CPU hips for computers with different architectures. Apple computers used CPU chips from Motorola. As the time passed most of the CPU architectures went by the wayside and for practical general computing purposes, it became a duopoly between ex. architecture from Intel and MAMMON architecture from Motorola.

PC’s based on Microsoft Windows operating system became standardized on Intel’s ex. architecture. Apple continued to use MAMMON series of processors from Motorola and subsequently migrated to the Power microprocessor from Motorola for which early work was done at MM. In due course, Power microprocessors fell far behind Intel’s ex. processors. In 2006, Apple stopped using Power and switched to Intel ex. chips. When it comes to mobile devices, ex. architecture is simply not suitable because of high power consumption. As a result, a vast majority of today’s mobile devices run on ARM architecture for processors because this architecture consumes much less power.

Intel has been fighting ARM architecture with a variety of architectures of its own but without much success so far. Going forward, Intel is likely to start competing effectively with ARM based on its Bay Trail Atom platform. When Apple transitioned to AY chip, it was a big deal in some ways because it was a transition from 32 bit to 64 bit. At the investor meeting, Intel talked about a 64 bit chip for Android. A 64 bit chip has an advantage in that it can address more memory and process applications written for 64 bit more efficiently. Intel and Apple already have a close relationship regarding JPL’s. It appears from that finally Intel is willing to fully accept that PC sales are slowing.

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