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Entre Ch.14

The first phase of determining where to locate a business is:
A) choosing a state in which the business owner wants to live.
B) determining which city has the demographics that best fit the business.
C) conducting a specific site analysis.
D) determining which regions of the country are experiencing growth.
determining which regions of the country are experiencing growth
The location has far-reaching ramifications, such as high-tech companies that need:
A) a highly skilled work force.
B) a high traffic site.
C) easy access to shipping routes.
D) a nearby retail district.
a highly skilled work force
Entrepreneurs using the Census Bureau’s Web site to evaluate potential locations have access to which of the following information about the residents in those locations?
A) Income levels
B) Age distributions
C) Occupational data
D) All of the above
all of the above
Which of the following information is available from U.S. Census data?
A) The value of the homes in an area
B) The number of rooms in the homes in an area
C) Number of vehicles owned
D) All of the above
all of the above
Which of the following information is not available from Census data?
A) Education levels
B) Income levels
C) Expenditures on dining out
D) Occupational data
expenditures on dining out
________, published annually, provides a detailed breakdown of population, retail sales, spendable income, and other characteristics for census regions, states, metropolitan areas, counties, and cities. It also includes analyses of changes in metro markets, descriptions of newspaper and TV markets, and summaries of sales of certain merchandise.
A) The Survey of Buying Power
B) The Commercial Atlas and Marketing Guide
C) The Zip Code Atlas and Market Planner
D) A Researcher’s Guide to the 1990 Census
The survey of buying power
A publication that reports on more than 120,000 places in the United States, many of which are not available through census data, and includes eleven economic indicators for major markets, is the:
A) Topological Integrated Geographic Encoding Referencing.
B) Commercial Atlas and Marketing Guide.
C) Zip Code Atlas and Market Planner.
D) Sales and Marketing Management’s Survey of Buying Power.
commercial atlas and marketing guide
A Geographic Information System (GIS):
A) is a software package combining the ability to draw detailed maps with the power to search through databases.
B) helps entrepreneurs discover important trends and characteristics in the population that otherwise might go unnoticed.
C) can be an incredibly powerful tool for determining the ideal location based on specific criteria the entrepreneur establishes.
D) All of the above
all of the above
TIGER:
A) is a software package combining the ability to draw detailed maps with the power to search through databases.
B) breaks down the population, retail sales, etc., by census region.
C) contains the names of every street in the country and detailed block statistics for 345 urban areas.
D) All of the above
contains the names of every street in the country and detailed block statistics for 345 urban areas.
When choosing a state in which to locate, one must evaluate which of the following?
A) The general business climate
B) The state’s business laws, regulations, and taxes
C) Tax incentives and/or investment credits
D) All of the above
all of the above
Locating close to ________ is critical for manufacturers, service providers and other companies that will be competitive.
A) markets they plan to serve
B) suppliers
C) transportation routes
D) airports and rail transportation
markets they plan to serve
When the cost of transporting finished goods to market is high relative to their value, the key location criterion is:
A) low rental or lease rates.
B) proximity to raw materials.
C) proximity to markets.
D) zoning regulations.
proximity to markets
A glass manufacturer that requires an extremely pure, very fine sand in its production process would be most concerned about the:
A) business climate.
B) proximity to raw materials.
C) demographic profile of the local market.
D) local wage rates.
proximity to raw materials
When would a business choose to locate near the source of the raw material?
A) The company requires an important raw material that is difficult to transport.
B) The company requires an important raw material that is expensive to transport.
C) The company keeps its inventory of an important raw material low to keep costs down and counts on quick deliveries from suppliers.
D) All of the above
all of the above
When examining a state’s available labor force, the potential business owner needs to know:
A) the state’s labor relations history.
B) the demographics of the target customers.
C) both the number and education of the available workforce.
D) the proximity of its customers.
both the number and education of the available workforce
A labor force that has technical training would be most important to a:
A) clothing store.
B) restaurant.
C) skiing equipment specialty store.
D) computer company.
computer company
What is the state’s overall attitude toward your kind of business? Has it passed laws that impose restrictions on the way a company can operate? Does the state offer small business support programs of financial assistance to entrepreneurs? These questions help an entrepreneur to assess the overall:
A) population trends.
B) proximity to markets
C) labor supply.
D) business climate.
business climate
One direct way to lower annual operating costs is to locate in a state where:
A) there is an attractive business climate.
B) the labor market is highly competitive.
C) taxes and regulatory costs are lowest.
D) the key markets are relatively accessible.
taxes and regulatory costs are lowest
The “Best and Worst States for Doing Business” indicates that California is one of the least attractive states in which to do business based on these factors:
A) wage costs based on hourly and salaried compensation.
B) tax costs and electricity costs .
C) industrial and office rent costs.
D) all the above
all of the above
Which of the following characteristics for selecting a city would be of greatest interest to a retail store selling fine china and collectibles?
A) Public services
B) Transportation
C) Zoning
D) Population characteristics
population characteristics
Geographic concentrations of interconnected companies, specialized suppliers, and service providers that are present in a region are called:
A) zones.
B) clusters.
C) trading areas.
D) variances.
clusters
________ is a system that divides a county or city into small cells or districts to control the use of land, buildings, and sites.
A) An enterprise zone
B) Zoning
C) Apportioning
D) Redistricting
zoning
When Jan and Detmar Wolcinski bought their 152-year-old house, they began remodeling it with one goal in mind: opening a bed and breakfast inn. The Chadwick Inn has exceeded the Wolcinski’s expectations in its first year of operation, but now some neighbors are starting to complain about the increased traffic in their neighborhood and the late hours some of the Inn’s guests keep. The Wolcinski’s greatest challenge in the near future is most likely:
A) convincing the local historical preservation board that the modifications they made to the house are in keeping with its historical character.
B) zoning laws prohibiting commercial businesses in a residentially zoned area.
C) major hotel chains opening competing “bed and breakfast” hotels on adjacent lots.
D) encroaching shopping centers and malls that push up real estate prices.
zoning laws prohibiting commercial businesses in a residentially zoned area
The purpose of zoning regulations is to:
A) restrict the growth of businesses.
B) contain similar types of activities in suitable locations.
C) help new businesses “incubate” in their startup period.
D) build the traffic volume for retail and service businesses
contain similar types of activities in suitable locations
Job training for workers and reduced tax rates, to financial grants and loans, are examples of what some ________ offer as business ________ to locate in their jurisdictions.
A) states; motivators
B) cities; incentives
C) regions; perks
D) counties; attractions
cities; incentives
A ________ is a special exemption to a zoning ordinance.
A) variance
B) exception
C) trade area
D) cluster
variance
A location in a city offering a high quality of life can be attractive to the entrepreneur and may make ________ easier.
A) financing
B) recruiting employees
C) resolving zoning issues
D) access to a trading area
recruiting employees
The region from which a business can expect to draw its customers over a reasonable time span is called its:
A) enterprise zone.
B) zoning area.
C) trading area.
D) retail draw.
trading area
The primary variable(s) that influence(s) the scope of a trading area is/are:
A) the character of the transportation network.
B) the nature of competing businesses.
C) the type and size of the business operation.
D) the racial and political barriers in the local community.
the type and size of the business operation
Nature’s Way, a health food store, has just opened in a popular neighborhood shopping center next to Silver’s Gym, a physical fitness center catering to both men and women. Nature’s Way is relying on which location principle?
A) Trade area
B) Retail consistency
C) Retail compatibility
D) Zoning
retail compatibility
The index of retail saturation:
A) is retail expenditures times retail facilities divided by the number of customers.
B) is the ratio of a trading area’s sales potential to its sales capacity.
C) evaluates both the number of customers and the intensity of competition in a trading area.
D) B and C above
both B and C
Reilly’s Law of Retail Gravitation:
A) uses the analogy of gravity to estimate the attractiveness of a particular business to potential customers.
B) predicts the declining fate of brick-and-mortar retail to online shopping.
C) is based on downward trending of established locations.
D) uses the analogy of contagious diseases and attracting customers.
uses the analogy of gravity to estimate the attractiveness of a particular business to potential customers
Shopping malls typically average ________ parking spaces per 1,000 square feet of shopping while a typical central business district offers ________ spaces per 1,000 square feet of shopping space.
A) 20; 1
B) 3; 6
C) 5; 3.5
D) 3; 8
5; 3.5
Carmen is starting a childcare center. One location closed after a murder on the property and is near a neighborhood where there are many single parents. What city site selection factor might give Carmen problems with her childcare center?
A) Transportation
B) Police and fire protection
C) The reputation of the location
D) Compatibility with the community
the reputation of the location
Mary’s successful clothing store was located on the back edge of the parking lot of a large mall. She did not have to pay mall rents since she was not part of the mall, but drew many customers who parked at the mall and then noticed her store. The mall developers built a movie theater on the part of the parking lot directly in front of Mary’s store, basically hiding her from most mall customers. After about six months, Mary’s business dropped off so much she had to move. What retailer site selection criterion forced Mary to move?
A) Proximity of competitors
B) Visibility
C) Adequate parking
D) Room for expansion
visibility
Factors such as ________ should be sought out in the selection of retail and service business locations.
A) the lowest possible rent/lease options, transportation network, adequate parking, physical and psychological barriers
B) modest customer traffic, transportation network, lack of parking, physical and psychological barriers
C) customer traffic, transportation network, adequate parking, physical and psychological barriers
D) customer traffic, isolation from other stores, adequate parking, physical and psychological barriers
customer traffic, transportation network, adequate parking, physical and psychological barriers
The central business district (CBD):
A) is the traditional center of town.
B) in many cities experienced decay in years past as customers began shopping more frequently at malls and shopping centers, but are now going through revitalization programs.
C) attracts customers from the entire trading area of the city.
D) All of the above
all of the above
Which of the following is an advantage of locating in a central business district?
A) Low rent
B) Easy and abundant parking
C) The ability to attract customers from the entire trading area
D) Moderate to low levels of competition
the ability to attract customers from the entire trading area
Which of the following are disadvantages of locating in a central business district?
A) Intense competition
B) High rental rates
C) Traffic congestion and inadequate parking facilities
D) All of the above
all of the above
The typical ________ is relatively small, contains from 3 to 12 stores, and serves a population that lives within a 10-minute drive.
A) neighborhood shopping center
B) community shopping center
C) regional shopping mall
D) central business district
neighborhood shopping center
A ________ contains from 12 to 50 stores and serves a population of 40,000 to 150,000 people.
A) neighborhood shopping center
B) community shopping center
C) regional shopping mall
D) central business district
community shopping center
The ________ serves a large trading area (10 to 15 miles or more), contains from 50 to 100 stores, and draws customers from a population that lives within 20- to 40-minutes driving time.
A) neighborhood shopping center
B) community shopping center
C) regional shopping mall
D) central business district
regional shopping mall
A ________ combines the drawing strength of a large regional mall with the convenience of a neighborhood shopping center.
A) power center
B) community shopping center
C) central business district
D) strip mall
power center
Which of the following is an important consideration for an entrepreneur evaluating a shopping mall or center location?
A) In terms of customer demographics, is the mall or center a good fit for my products or services? How much foot traffic and vehicle traffic does the mall or center generate?
B) Who are the other tenants? The anchor tenants? Is there a good fit for my products and services?
C) What are the mall’s or center’s vacancy and turnover rates?
D) All of the above
all of the above
A ________ center combines the drawing strength of a large regional mall with the convenience of a neighborhood shopping center.
A) neighborhood
B) power
C) theme or festival
D) lifestyle
power
A type of business that does well when located near competition is:
A) one that has a unique product line, dissimilar to that of its competitors.
B) one that carries products for which customers comparison shop.
C) one whose location is part of its trademark.
D) None of the above
one that carries products for which customers comparison shop
Which of the following is the greatest advantage of operating a home-based business?
A) The ability to save money by avoiding business startup taxes
B) The exemption that home-based businesses receive from local zoning laws
C) The low cost of setting up and operating the business
D) The ability to claim all household expenses as business deductions for tax purposes
The low cost of setting up and operating the business
Which of the following is not true of home-based businesses?
A) Home-based businesses represent the fastest-growing segment of the U. S. economy.
B) The biggest benefit of operating a business from home typically is its low cost.
C) Home-based retail businesses represent the fastest-growing segment of all home-based businesses.
D) None of the above
Home-based retail businesses represent the fastest-growing segment of all home-based businesses.
Which of the following is a potential disadvantage of a home-based business?
A) Frequent interruptions of work
B) Feelings of isolation
C) Problems with zoning laws from running a business
D) All of the above
all of the above
A specially designated area in or near a U.S. customs port of entry that allows resident companies to import materials and components from foreign counties; assemble, process, manufacture, or package them, and then ship the finished product back out while either reducing or eliminating tariffs and duties is a:
A) empowerment zone.
B) foreign trade zone
C) business incubator.
D) trading area.
foreign trading zone
________ offer new businesses the protection of low-cost locations and a multitude of support services in an attempt to improve the companies’ chances of success.
A) Research parks
B) Business incubators
C) Industrial parks
D) Discount malls
business incubators
Incubator facilities are established in order to:
A) revitalize central business districts.
B) enhance economic development and diversify the local economy.
C) centralize types of businesses and provide tax breaks to those businesses.
D) reuse old military bases and abandoned structures in economically depressed areas of a city.
enhance economic development and diversify the local economy
The most common sponsors of business incubators are:
A) colleges and universities.
B) government agencies.
C) private investment groups.
D) public/private partnerships.
government agencies
Most business incubator residents are engaged in which businesses?
A) Heavy manufacturing
B) Light manufacturing, service, or technology-related fields
C) Mixed retail and restaurant business
D) Heavy manufacturing, food preparation, and service
Light manufacturing, service, or technology-related fields
Which of the following do incubators offer their tenants?
A) Flexible rental space at discounted market rates
B) Larger trading areas
C) Exemptions from zoning regulations
D) Lower, or an exemption from, state and city taxes
flexible rental space at discounted market rates
According to the National Business Incubation Association, graduates from incubators have a success rate of ________ percent.
A) 57
B) 67
C) 77
D) 87
87
The National Business Incubation Association reports that ________ percent of the companies that have graduated from a incubator stay in the local community.
A) 84
B) 70
C) 54
D) 33
84
________ is the logical arrangement of the physical facilities in a business that contributes to efficient operations, increased productivity, and higher sales.
A) The Index of Retail Saturation
B) Layout
C) Logistics
D) The Sales Conversion Index
layout
When evaluating existing buildings, retailers:
A) need to find the lowest cost per square foot possible due to the need for maximum display space.
B) should locate in store space previously occupied by a similar type of business.
C) should recognize that the store’s appearance and layout create an image for the customers of the business.
D) can discount the interior appearance of the building if it has a strong exterior appeal
should recognize that the store’s appearance and layout create an image for the customers of the business.
Which of the following statements concerning layout is true?
A) A company’s physical facilities send important messages to potential customers about its “personality.”
B) The physical appearance of a building provides customers with their first impressions of a business.
C) Communicating the right signals through a business’s layout and physical facilities is an important step in creating a competitive edge over rivals.
D) All of the above
all of the above
Entrances should invite entry. The way to accomplish this is to:
A) have wide entryways and attractive displays set back from the doorway that can lure customers into the store.
B) offer discounts.
C) have displays as close to the entry of the store as possible.
D) have a big sign to attract customers.
have wide entryways and attractive displays set back from the doorway that can lure customers into the store.
When designing the layout of a store, office, or plant, a business owner’s primary focus is usually on ________, however, it should be on ________.
A) minimizing costs; maximizing security
B) enhancing workers’ productivity; minimizing costs
C) increasing sales; customer accessibility
D) minimizing costs; minimizing injuries and enhancing employees’ productivity
minimizing costs; minimizing injuries and enhancing employees’ productivity
The Americans with Disabilities Act of 1990 requires:
A) buildings be remodeled to accommodate any disabled customer or employee.
B) businesses must accommodate all disabled customers or job candidates, regardless of the cost to the business.
C) that businesses have all facilities available to physically challenged customers and employees.
D) All of the above
that businesses have all facilities available to physically challenged customers and employees.
The Justice Department estimates that more than 20 percent of the cases customers have filed under the Americans with Disabilities Act involved changes the business owners could have made at a cost of:
A) $0.
B) $250.
C) $1,000.
D) $8,000.
$0
Under the Americans with Disabilities Act, a newly constructed:
A) building must have elevators if they are three stories or higher.
B) retail store must have checkout aisles wide enough to accommodate wheelchairs (36 inches).
C) restaurant must make five percent of its tables accessible to wheelchair-bound patrons.
D) All of the above
all of the above
The Americans with Disabilities Act:
A) protects disabled employees, job candidates, and customers.
B) does not apply to small businesses with fewer than 15 employees.
C) requires companies to hire any disabled worker who applies for a job and then find a way to fit the job requirements to that worker’s abilities.
D) All of the above
protects disabled employees, job candidates, and customers
To be effective, a business sign should:
A) be large enough for passersby to read from a distance.
B) contain a message that is short, simple, and clear.
C) be properly illuminated so that it is legible both day and night.
D) All of the above
all of the above
Which of the following is not a characteristic of an effective business sign?
A) Includes a message that is short, simple, and clear.
B) Is illuminated so that it is readable both day and night.
C) Uses complementary color schemes and ornate typefaces.
D) Is well maintained.
Uses complementary color schemes and ornate typefaces.
The science of adapting work and working conditions to complement employees’ strengths and to suit customers’ needs is called:
A) physiology.
B) ergonomics.
C) terminology.
D) kinesiology.
ergonomics
Which of the following is an example of ergonomics?
A) Evaluating the climate-control needs of the work environment
B) Assessing the lighting needs and the acoustics of a business office
C) Considering the proper height of desks, chairs, etc., when designing a work station
D) All of the above
all of the above
Studies and experts have concluded that changes in office design have a direct impact on workers’:
A) performance.
B) job satisfaction.
C) ease of communication.
D) All of the above
all of the above
In addition to the layout of the store, behavioral experts recommend that retailers consider the impacts of ________ , ________ and ________ on customer behavior.
A) lighting; sound; scent
B) lighting; noise; orientation
C) lighting; sound; noise
D) signage; sound; scent
lighting; sound; scent
A bakery is an example of a business that may benefit from intentional use of ________ within the space.
A) color
B) music
C) smell
D) lighting
smell
The most progressive companies seeking environmentally-friendly designs are using:
A) all new materials, installing high efficiency lighting, and striving to meet LEED standards.
B) recycled materials, installing high efficiency lighting, and meeting building code standards.
C) recycled materials, installing high efficiency lighting, and striving to meet LEED standards.
D) recycled materials, installing high cost lighting, and striving to meet LEED standards.
recycled materials, installing high efficiency lighting, and striving to meet LEED standards.
An effective retail layout should:
A) pull customers into the store.
B) make it easy for customers to locate the merchandise they are looking for.
C) take customers past displays of items they might buy on impulse.
D) All of the above
all of the above
The most valuable space in a store is the:
A) nonselling space.
B) main entry-level space.
C) space at the back of the store.
D) left-side, entry-level space.
main entry-level space
Products with the highest markup should be placed:
A) so as to pull customers into the store.
B) in prime selling space.
C) near the front of the store.
D) anywhere since they draw their own customers.
in prime selling space
When the typical shopper enters a store, (s)he turns ________ and moves in a ________ fashion which increases the value of this section of the space.
A) left; clockwise
B) right; clockwise
C) left; counterclockwise
D) right; counterclockwise
right; counterclockwise
Which of the following sections of a retail store would be most valuable?
A) Third floor
B) Intersection of two secondary aisles
C) The front right corner of the store
D) The front left corner of the store
the front right corner of the store
Which of the following statements concerning store layout is true?
A) The farther an area is from the store’s entrance, the greater its value.
B) Most shoppers turn left upon entering a store and move around it in a clockwise fashion.
C) Only about one-fourth of a store’s customers will go more than halfway into a store.
D) The second quarter of the store is worth one-half of the front quarter.
Only about one-fourth of a store’s customers will go more than halfway into a store.
What is the 40-30-20-10 rule in retailing?
A) A way of figuring who your best and worst customers are
B) A formula for calculating the ratio of expenditures on signage, displays, advertising, and interior decorating
C) An expression of the decline of the value of store space as you move front to back in the store
D) The percentage of customers who move straight into a store, go right, go left, leave before fully entering
An expression of the decline of the value of store space as you move front to back in the store
Manufacturing layout decisions take into consideration:
A) customer buying behavior, the types of product sold, and the physical dimensions of the building.
B) the status of the building: built, bought, or leased, and the type of product sold.
C) the product, the process, the space availability within the facility, ergonomic considerations, and key economic considerations.
D) the employees, the customer, and the mechanical process used to produce the product.
the product, the process, the space availability within the facility, ergonomic considerations, and key economic considerations.
The objective(s) of a manufacturing layout include:
A) efficiency.
B) productivity.
C) quality.
D) All the above
all of the above
An arrangement of workers and equipment according to the sequence of operations performed on a product is called ________ layout.
A) fixed position
B) process
C) product or line
D) procedural
product or line
A process layout would be best suited to:
A) an automobile assembly plant.
B) an oil refinery.
C) a manufacturer of handmade metal gifts.
D) a textbook publishing plant.
a manufacturer of handmade metal gifts.
A good manufacturing layout requires all but which of the following?
A) Flow/process study
B) Easy adjustment to changing conditions
C) Good housekeeping
D) An assembly line
an assembly line
Two important criteria for selecting and designing a production layout are:
A) worker effectiveness and material handling costs.
B) worker effectiveness and maximum visibility.
C) space use and proximity to raw materials.
D) material handling costs and overall convenience factors.
worker effectiveness and material handling costs
An arrangement in which materials do not move down a production line but rather, because of their weight, size, or build, are assembled on the spot is called a ________ layout.
A) fixed position
B) process
C) product
D) line
fixed position

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