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Ethics in corporate Strategy

Various ethical implications may characterize business that involves foreign entrances. By and large, the foreign business culture comprises various attributes that are of necessity highly influential in making choices of entrance into such cultures. For this case however, a conflict on the best way to deal with this case that requires foundations of bribery at the expense of a corporate enterprise that does not allow such unethical principle of bribery calls for adequate modalities in evaluating the most optimal solution to it.

Rejecting to offer the bribery may ultimately lead to loss of the multimillion euro concern. At one...

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... level, the bribery behavior is amongst the foundations of business cultures in this foreign country of entrance. The best options would therefore be to way the opportunity cost between losing the contract with the alignment of the no bribery policy or grasp the strong business contract by forgoing the bribery free policy.

Either, the evaluation of the most optimal course to take should perhaps incorporate the utilitarian principle in weighing the relationship between the ethical benefits and losses in the transaction (Daniel, 1996, p. 48) Freeman and Gilbert (1998) argued that corporate strategies should be built on various foundations of ethical reasoning and that ethical perceptions should run concurrently with every corporate strategy. According to them, when ethics and corporate strategies are connoted, the need for developing interdependence and values should come in (P.

4). The ethical parameters in corporate activities are subjective and therefore every move towards making ethical reasoning should involve a framework of relationship between the benefits, harms, principles, values and rules that arise from such possible conflict. Conceptually therefore, the aforementioned case may rationally allow the company to give out the bribe by weighing the corresponding relationship between the benefits and harms that accrue from the same case.

This is through the approach of corporate social responsiveness which measures that proficiency between the benefits and harms that accrue to the society from any corporate strategy. The nature of the market may sometimes dictate an ethical disconnection occurring between the corporate practices and the codes of ethics that guide the performance of the corporation. However, the choice of an ethical parameter that goes contrary to the principle ethical codes of the corporation should be guided by the interest of acquiring some fundamental benefits that are brought out by the competitive business environment and culture.

Business ethics based on the utilitarian principle argues that the choice of an unethical business motive may be deemed requisite if it serves to bring the interest of benefits to the better part of the population in concern (William, 2004, p. 89) Therefore, since bribery in consultancy services is a concern that brings business success in the highly competitive market, the choice of engaging into bribery would radically accrue some utilitarian benefits. Rationally, the corporation will serve to benefit in its business activities upon engaging in bribery activity.

Elsewhere, a larger population which includes persons form the consumer company will still benefit from the bribery. Additionally, the corporate activities will act to benefit the contemporary society from the provision of its services and products output to the people for consumption. In yet another point of view, it could be argued that the ethical policies of corporations are mainly based on utilitarian concerns which act only in limiting the legal liability of the company.

They are mere objects of accruing favors to the companies from the public by drawing the picture of good appearance and responsibility to the society. However, ethical relations are at times tools that lead to operational deficits to these corporations. (Freeman, 1998, p. 54). Therefore, forgoing this contract would be implied by this phenomenon. Consequently, the corporation should not compromise going into the contract by paying the bribery effect because it yields higher benefit to the society and the company as a whole.

Engaging into this contractual relationship would therefore accrue more benefits even with the bribery effect than forgoing the course and nurturing the ethical responsiveness of not paying this bribery.


Daniel R (1996) Ethics through Corporate Strategy. Oxford, Oxford University Press, pp. 48 Freeman E & Gilbert, R (1998) Corporate Strategy and the Search for Ethics. London, Prentice Hall, pp. 4, 54 William, H (2004) Business Ethics. London, Thomson Wadsworth, pp. 89

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