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Evaluation and Control Mechanism

To impress on the total satisfaction level and achieve a factor of customer delight, the firm needs to strike a balance between the actual performance and the standard performance required to attain the desired goals and objectives. The web based application that will be designed for the client’s will need to address the evaluation mechanism of adopting the strategic control and the profitability control measures to reach the profit and the sales margin.

Frequent external and internal audits will have to be incorporated based on the requirement of the firm. Conclusion: The above business plan and the marketing strategic plan will smoothen the progress of the new web design company where in emphasis will be laid on the development of the website and the advertising program laid down to strengthen the promotion of the new business venture for the company.

References:

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Batra, R. Et al (1999). Advertising Management.New Delhi: Prentice Hall. Business Resource Software (2008). “Marketing Plan”, Retrieved on October 10, 2008, from Web site: www. businessplans. org/Market. html Business Resource Software (2008). “Market Segmentation. ” Retrieved on October 11, 2008, from Web site: http://www. businessplans. org/Segment. html BMJ (1999). “Political economy of Technology transfer Retrieved on October 11, 2008, from Web site: http://bmj. bmjjournals. com/cgi/content/full/319/7220/1298

Lancaster, G. (2008). “Marketing and the organisation’s micro- and macro environments”, Retrieved on October 10, 2008, from Web site http://209. 85. 175. 104/search? q=cache:4_8AUTNu3HwJ:www. da-group. co. uk/geoff_lancaster/micro_macro_handout. doc+macro+and+micro+environmental+factors&hl=en&ct=clnk&cd=1&gl=in Kotler, P. (2005). Marketing Management, 11th ed, New Delhi: Pearson education. Ramaswamy, V. S. , & Namakumari, S. (2004). Marketing Management: Planning,

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