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Expectations of the market

In order to fully comprehend the importance of market research in the strategies implemented by Kudler Fine Foods one must be aware of the trends in the food provision industry. Food provision in US urban areas is quite competitive. California is a metropolitan state that has a vast diversity of culture and eating habits. One of the approaches that Kudler Fine Foods has implemented is offering a variety of food under one roof.

In an environment characterized by high levels of competition, offering a diverse collection of food from all over the globe under one roof maximizes the chance of a customer meeting all their food needs in one location. This is desirable considering Kudler Fine Foods operates in the first world where time is of priority to the market. This is a clear depiction of a well developed strategy that puts into consideration the nature of the market. California as a state has projects as well as leafy neighborhoods.

In fact, in any normal society one would expect varying propensity to spending, Kudler Fine Foods appreciates this fact and provides both organic and inorganic foods that have different prices. To effectively meet the needs of a market that is of diverse

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expectation and needs, diversity in operation is required (McQuarrie, 2005). This is seen in the manner Kudler Fine Foods has developed its operations. Diversity defines its food offering in terms of the product it offers and the prices. Such levels of diversity, effectively expands the market scope of the organization and plays a part in development of its market base.

An approach to operations that makes it clear that Kudler Fine Foods strategies are based on market research is the importance that they have placed on health in the products they offer. Increase in levels of educational attainment has led to global awareness on issues relating to personal health and environmental conservation. Deaths from cancer and medical conditions arising from poor eating habits are on the increase and the effects of poor use and conservation of the natural environment is becoming more visible by the day.

Healthcare systems, education systems and non governmental organizations have been central to ensuring that the effects of poor eating habits and use of natural resources are made known to the public. These efforts are more pronounced in urban areas where the number of obese people and levels of pollutions are high. Kudler Fine Food focuses more on products that are fresh, use no preservative and are organic. All these spell out the fact that Kudler Fine Foods is aware of the awareness of the market on health issues and is using the information to ensure that it develops its market share and makes profit.

This is a clear demonstration of a good customer research and its use in coming up with operational strategies that address not just the needs but also the expectations of the market (Burns & Bush, 2006). As earlier stated, the level of competition in food provision industry is high. Kudler Fine Foods is well aware of the levels of competition that it is faced with and is implementing an approach to operations where consumers are given more power.

Some foods are prepared at the counter, the customers have the power to order food items if they are not readily available, its foods are certified by organic food authorities and its cooks are experienced and use only fresh ingredients in their cooking. All these strategies are aimed at developing a name for the organization and therefore developing a reputation in its industry segment. It is worth noting that reputation is a tool that can be effectively used in developing a competitive edge over other players in any industry or market segment defined by high levels of competition (Burns & Bush, 2006).

Though Kudler Fine Foods strategies are quite relevant to the needs and expectations of the market and have done enough to deal with the levels of competition in the market and industry segment that it operates in, there is still room for improvement. A key area in which Kudler Fine Foods can improve in is its time of operation. The organization operates for about eight hours a day on weekdays and four hours on weekends. Furthermore, it operates from mid morning to early evening and its operating hours on weekends are few.

Food is a basic human need and the approach that the organization has adopted in its operating hours give food provision a more office like approach. This effectively reduces its market since most shoppers shop on weekends or after their office hours. Workers who would like to grab a meal in the morning cannot have access to its outlets. The organization can effectively maximize its market share by increasing the number of its outlets and readjusting its hours to make its services and products available to office workers. If possible, the organization should consider an all day approach to business.

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