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Explaining Technology in the Fields of Sales and Client Relations

In today’s contemporary and more challenging setting, the evolution of technology was regarded as more harmful than beneficial. This condition is attributed to the reality that in a technology-related organization or environment, explaining the nature and components as well as the value and uses of the company’s technology to the public calls for an increased effort from both the sales team and people in-charge of client relations.

For an employee of technology-related company, there is an enormous demand and difficulty of proving details, clarifying and just putting in plain words in order for a customer to accept and eventually buy the technological products such as machineries or tools that the organization offers. It is in such kind of situation that both human and organizational principle and practices will best handle the matter.

In particular, it is empirically essential for concerned sales and client relations personnel of the company to manage the explanation of either new or hi-tech equipment to a customer in accordance with the established standards and acceptable activities. Adhering to and upholding such explaining or handling system therefore ensure an effective justification in offering a particular technology as well as pave the way for a successful sales and client relations

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of the company.

The said premise and approach were proven efficient when specifically applied in a situation wherein I worked in a technology company such as the Kingston Technology Company, Inc. The nature of the organization itself signified a condition where I was subjected in a remarkable challenge and difficulty of explaining the new technology of the company. Being part of the company’s sales team, it is an aspect of our customer relations to make our public particularly buyers to understand the technology they are buying.

Hence, it was definitely valuable for me that I considered some of the well-established and proven guideline and procedure to and handled the matter accordingly. In doing so, it is worthy I took note of the principles presented by Rose concerning the system of marketing in the modern organizational environment. In a situation where was challenged by the difficulty of explaining the new Kingston technology in the market, there was a need for me to became accustomed and I even combined the conventional, tried and tested sales and client relations processes with today’s advance tactical marketing principles and practices (Rose 158).

In a more specific condition and for purposes of discussion, let us explore a situation where there was a need for me to promote and market Kingston Technology’s Data Traveler High Speed 2. 0 USB Flash drives. With such technicalities alone, it was expected that it was difficult for the company’s sales and client relations team to explain the components and uses of the said technology. This is the particular situation where I used the “science and art of selling” in the contemporary period which Rose presented (Rose 158).

To effectively handle the matter, there was first a need for me to embark on the established and traditional sales activities. This aspect was specifically proven effective during our product launch of the said Data Traveler High Speed 2. 0 USB Flash drives by Kingston Technology. During such event, I handled the matter in a way that I explained the new technology with a personal touch. In fact, it is on such kind of occasion that sales and client relations really worked well.

This is because being a sales executive of Kingston Technology, Inc. , the principle of client relations helped me in managing a personal connection or relationship with the public or prospective buyers during that time. It is in this traditional approach where I manifested sincere faith and keen interest to our company’s technology and it paid off. This is because explaining a technology to the public became easy since I myself exuded the required confidence to my product thereby getting the confidence of the customers as well.

With the advancement of today’s kind of marketing, the use of modern means of mass communication is also definitely valuable. Just like what we did at Kingston Technology wherein we launched and promoted the said product both through the traditional and advance marketing strategies such as the proven personal connection and utilization of mass media as seen in the company’s web site. Additionally, explaining technology to the clients may require the services of professionals such as sales engineers.

As Tai explained, a number of technology on sale nowadays are too complicated as far as using such tool in the company’s design and manufacturing aspects. This is where sales engineers are needed because they are the ones who first fully understand the technology hence are the most appropriate personnel to explain the technical components of the machine. With their detailed expertise and a “consultative” selling style, explaining the company’s technology will never be a problem anymore (Tai 1).

Taking into consideration the Tai material, I immediately presented such idea to the head of the Kingston Sales Department which the Management eventually approved. Thereafter, after a thorough search, the company now has a sales engineer which is a new employee position that eventually strengthened the organization’s efforts of promoting and marketing its technology to the public. The current success of the Kingston technology in the market was an evidence of the effectiveness of the explaining system which we undertook.

With the cited personal situation, company practices and outcome, it is now right to state that the challenge and difficulty of explaining the company’s technology may be resolved if handled accordingly. My personal experience in sales and client relations as well as the outside useful principles and practices became all significant that resulted into a successful handling of the situation. Work Cited Rose, Dan.

“Small Businesses in the 21st Century: Utilizing Integrated Marketing Communications Efforts in the Sales Process. ” Marketing in the 21st Century: Company and customer relations. Eds. Linda M. Orr and Jon M. Hawes. CT: Greenwood Publishing Group, 2007. 157-174. Tai, Christina. “Explaining technology to the customer. ” Career Times Online Limited. 5 December 2008. Internet Archive 15 May 2009 < http://ia310811. us. archive. org/0/items/ExplainingTechnologyToTheCustomer-/CSMXX_1108200601. pdf>.

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