Business must have a social purpose; business concern must discharge social accessibility and social obligations and have social commitment. Otherwise business cannot enjoy social sanction. We may identify the critical elements of the sociological environment of business. These elements are: Social institutions and systems Social values and attitudes Education and culture Role and responsibility of Government Social groups and movements Socio-economic order Social problems and prospects Social Institutions and systems Social Institutions and systems develop through history, culture and heritage.
The caste system, the fount family system, child marriage, sad and the patriarchal family re all examples of social Institutions and systems. Until the recent past the caste system ensured a very simple occupational division of labor in our society. The place of the Individual was very clearly defined in the social hierarchy of the joint family system where division making was centralized in the head of the family who commanded respect for his age and experience. Social Values and Attitudes In India Today, most of these age-old social institutions are dying fast. It is because the social values and attitudes are changing very fast.
The western values of Individualism have caught our imagination. Indian women no longer remain satisfied as housewives.
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In this category you may list the attitude towards education; the need for business education; education matching the skill requirement of industry and manpower utilization the role of business schools and executive development programmer ; education versus training ; correlation between formal literacy and the level of culture; the spread of education and its impact on business ethics ; material progress and business morality ; business culture and organizational culture. Role and Responsibility of the Government At a given point of time, society has a level of achievements and aspirations.
Such achievements and aspirations have to be defined clearly and categorically, and any evergreen between the two has to be bridged through relentless social effort taking care of social welfare and social constraints. This is where the role of the Government as a welfare state comes in. The government is the apex social institution. It is the Government which has to make sure that social progress is not handicapped by the tyranny of the majority, otherwise social tension.
Social Groups and Movements Social tension originates in groups composed of frustrated individuals from groups on the basis caste, creed, religion, language, trade and profession and similar other actors. Social groups and the social movements that they engineer are a critical variable of the non-economic environment. Some of these groups have direct business interests. Thus, consumerism, trade unionism, the cooperative movement, professional management, and shareholder’s associations all pose challenges for business operations. In a country like India, we have a plural society.
Ours is a land of a variety of food, dress, languages, religions, and culture. We also have dual economy with the traditional sector co-existing with the modern sector. Technological dualism in India s very pronounced. Bullock Carts ply on the roads and the Airbus flies through the sky. All these make a very unique socio-economic order for India today. From time to time, this social order gets disturbed and modified, hopefully for the better, through social movements and social policy formulation on subjects like science and technology, ecology and forestry, family planning, animal husbandry etc.
Social problems and prospects Social Problems and prospects are Just offshoots of a changing socio-economic order. You might be aware that consequent to industrialism and socio-economic placement in many developing countries, the death rate has fallen faster than the Birth rate, and this has resulted in an explosive growth of population. This in turn has brought about growing unemployment and poverty, poor housing and sanitation, urban congestion, pollution and increasing incidence of anti-social activities.
Therefore, economists suggest that you should always attempt a social cost-benefit analysis of industrial development. As society moves from the pre-industrial stages of development, social benefits must outweigh social costs, otherwise the emerging new The nation has witnessed several social movements. With the passage of time, as industrialization proceeded either in the form of a revolution or evolution, sooner or later organized movements were engineering by various social groups to protect their own interests.