Features of McDonaldization
The society is increasingly becoming globalized. It is no longer possible for nations and businesses to successfully participate in the development of the world economy using the principle of isolation. Many factors have contributed to the globalization of the world economy and society. One of the critical factors in this process has been business and its impacts on economics. The principle of McDonaldization described by George Ritzer of the University of Maryland refers to the process where the theory of fast food shops increasingly dominates the various sectors of the United States society and the world at large.
The bottom line of Ritzer’s argument is based on the principle of rationalization and bureaucracies investigated by Max Weber. The Weber’s theory of rationalization describes how tasks can be efficiently completed or how desired solutions can be reached by individuals or employees using rules, processes which are synchronized and social structures. The objective of rationalization according to Weber is identifying ways of getting from one situation to another using precise process of calculation (Germain, 36).
As a result bureaucracies or businesses as per McDonald’s case can be efficient and successful through giving juniors little room to make choices and decisions regarding the completion of
Need essay sample on "Features of McDonaldization"? We will write a custom essay sample specifically for you for only $ 13.90/page
The principle of McDonaldization exploits the rationalization principle by breaking tasks and process taking place within its store into smaller manageable tasks. These tasks are then rationalized to determine the best approach to apply in completing the entire task. The principle of rationalization has been employed by McDonald resulting into key underlying features of the principle of McDonaldization as described Weber. These features include predictability, efficiency, control and calculability.
These features have greatly impacted on the employees of the company, their customers and other businesses and the world society at large due to the rapid growth of the principle of McDonaldization all over the world. This paper therefore discusses these features of McDonaldization in details in order to clearly understand how it has impacted on the world economy (Turner, 241). Features of McDonaldization Efficiency Efficiency is the first aspect of McDonaldization principle.
This result in optimal fashion or the smallest amount time needed to effectively complete a task. Any individual thinking about fast food would undoubtedly have the McDonald business in mind. This is true because the McDonald Company has spread across 118 countries with over 31,000 shops and serving a customer base of about 52 million customers (McDonald’s Corporation, 22). This efficiency is both enjoyed the employees of the company and its customers. From a business point of view, McDonald’s significantly benefits from this efficiency.
The company trains its employees to follow specific guidelines employed in all of its shops to ensure that the customers get the products of their choice in the shortest time possible. The company also trains its employees on the most reliable and efficient approaches to employ in completing tasks such as using a BigMac which does not allow permit individual based decisions throughout the process. The overall impact of the process is the guarantee little resources and time are wasted. From the customer’s standpoint, the principle of McDonaldization provides an efficient and a fast means to transform from hunger to fullness (Ritzer, 12).
It has become increasingly easily to obtain quick services from McDonald restaurants because of their widespread and quick services. The company has developed a drive-through lane which ensures that customers are served without necessarily leaving their cars. Some of these lanes use RFID chips entrenched into road passes which are available in their cars and thereby allowing customers to pay for the services more efficiently and quickly. This eliminates the requirement of employing a drive through attendant and consequently saves customers time (Usatoday. com, 15).