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Fitness and Health Marketing Plan Essay

Our Mission We improve the lives of others by creating healthy, active cultures. Our Values We practice and influence living a healthy, active lifestyle We thrive as a team culture We recognize our teams for their contributions We create strong relationships with everyone we serve We demonstrate trust, respect, and integrity in all that we do We encourage ideas, creativity, and open communication http:,’/’. NP. N. r;. N’. Featherbedding’s.

Studded. Com. Retrieved 08, 2007, from http://www. Studded. Com/essays/La-Fitness-Marketing-Plan-Phase- lit-119375. HTML http://www. Fuggy. Com/ Training benefits are segmented to fighting type physical fitness business. Age range from 16 to 36 years of age. The regular life cycle off professional fighter is 20-30 years of age. The mission statement and values is focused on personnel training benefits and outfit. No mention of improvement of community or serving any other segment for this business. This is a different type of marketing and segment Argentina.

Benefit Segmentation: Usage: Loyalty Status: Multiple Segmentation Bases: IF Young Accumulators – Kids & Cul-De-sacs (25-44 ages) IF Sustaining Families – Big City Blues (35 and Up) Yell Midlife Success – Bribe Elites, Ill City (55 and Up) MM Conservation Classics – Gray Power (65 and Up) Nielsen PRIZE system.

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The colorful names help to bring the segments to life. American households based on a host of demographic factors such as age, educational level, income, occupation, family composition, ethnicity and housing and behavioral and lifestyle factors.

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