Funding a marketing campaign
A market is a social arrangement that allows buyers and sellers to discover information and carry out a voluntary exchange of goods or services. The world of commercial activity where goods and services are bought and sold; “without competition there would be no market” My role and idea of funding for (IPT) Its popcorn time , a purveyor of flavored popcorns and other gourmet treats, growth is very rapid because the customers are preferring it and the owners feel it’s time to expand their markets and seek new opportunities.
The target product segmentation of IPT currently emphasis on the following products that are: 1)Flavored popcorn – made of butter, cheese, and caramel, they have patented a process for getting both thicker (chocolate) and finer (confectioners sugar) coatings to stick to the popcorn without damaging it Snack sized pretzels, also coated with sweet and savory flavors . 2) Cookies – IPT has subcontracted with a local bakery to produce a variety of cookies. (Edelman, 2005) IPT is based in Havertown, Pennsylvania and has several storefronts in and around Philadelphia.
They sell these products at the storefront locations and take phone orders for delivery in the area. They also sell their products in bulk to local gift basket producers and caterers. These are main positions that I would like to fund because the IPT had already prepared a good will. New Product Rollout are its target market and for that IPT is considering signing a contract with an Amish food manufacturer to supply typical “Pennsylvania Dutch” treats such as shoofly pie, horehound candy, and various jams and jellies.
It should be noted that there is a substantial Amish community in nearby Lancaster, Pennsylvania, who are commonly referred to as Pennsylvania Dutch. IPT still considers itself a local, Philadelphia Company and feels that the addition of Pennsylvania Dutch products will garner more local customers. The process of breaking up a homogeneous market into heterogeneous segment forces the marketer to analyze and consider both the needs of the market and the companies’ ability to competently serve those needs, thereby making the company better informed about the customers. (Dos, 2006)
On the other hand, IPT’s owner, Kiana Peterson, has been thinking of expanding the retail business to the regional level and she would like to test the market first in the tri-state area (Pennsylvania, New Jersey, Delaware) and possibly expand north and south into New York and DC Metro, and for that I don’t think that the financial advisor has no hesitation in giving funds because in the long run they will obviously get their return back. The different positions that the company target are the families whoever enjoy the time spending together, Its Popcorn Time is popcorn with many different flavors that the whole family can enjoy.
With its Popcorn Time popcorn, is a snack that you and your family can enjoy, any time of the day. (Dollard, 2006) Its Popcorn Time is offering several different types of snack products that are going to focus on product specialization of our patented popcorn products that will doubtlessly touch the market segments.
Dos, M; (2006); Future of Thought Process: Management Gurus; Christchurch: Alliance Publications Dollard, John & Doob, Leonard W; (2006); Aggression in Decision Building; New Haven and London: Yale University Press Edelman, S; (2005); Evaluation Techniques in International Business Management; Bloemfontein: ABP Ltd