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General Mills Products

With a company mission of “Nourishing Lives – innovating to make lives healthier, easier, and richer – while Nourishing Communities and Nourishing the Future”, General Mills, Inc. is one of the leading global manufacturer and marketer of branded consumer foods sold through retail stores with annual net sales of $13. 4 billion.

The company, having more than 100 consumer brands and operations in more than 100 countries, is also known to be the leading supplier of branded and unbranded food products to the foodservice and commercial baking industries. Being the world’s sixth largest manufacturing company, General Mills, Inc offers its US and International customers with a wide range of products. Some of its global brand portfolio is consists of Cheerios, Betty Crocker, Pillsbury, Green Giant, Haagen-Dazs, Nature Valley, Old El Paso, Yoplait, Hamburger Helper and more.

In the United States of America alone, the major product categories are ready-to-eat cereals , refrigerated yogurt, ready-to-serve soup, dry dinners, shelf stable and frozen vegetables refrigerated and frozen dough products dessert and baking mixes), frozen pizza and pizza snacks, grain, fruit and savory snacks, microwave popcorn, and a wide variety of organic products including soup, granola bars, and cereal.

Similarly, the major product categories available in

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Canada are ready-to-eat cereals, shelf stable and frozen vegetables, dry dinners, refrigerated and frozen dough products, dessert and baking mixes, frozen pizza snacks, and grain, fruit and savory snacks. And for markets outside the United States and Canada, major product categories include super-premium ice cream and frozen desserts, grain snacks, shelf stable and frozen vegetables, refrigerated and frozen dough products, and dry dinners. Almost all industries give high importance to innovation.

At General Mills, Inc, hundreds of concepts for patented technologies or potential products that could be complementary to its existing brands and businesses are pooled together because of the company’s open innovation program that seeks outside partnerships with entrepreneurs, inventors, universities and other food companies. Some of the new products developed are Fiber One® Chewy Bars, Progresso® Reduced Sodium soups, and Yoplait Go-Gurt Fizzix™. In the United States, general Mills, Inc products are available and accessible to consumers through different outlets like grocery stores, natural food chains and mass merchandisers.

Internationally, General Mills, Inc is continuously expanding as it provides the consumers with best known quality brands across the world. According to their website, the company operates and sells in more than 100 countries, and holds business office and manufacturing plants in more than 30 countries. With its huge operation around the globe, it has been stated in their financial repost that the international business accounts for more than $1. 8 billion in annual sales, including the food service segment.

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