As we are moving towards the global era, businesses today have to work 24 hours a day, 7 days a week with no weekend. This is obvious as the needs of each country differ and the business has to be available all the time if they don’t want to lose their prospective clients. However, cultural diversity today plays a major role in the era of globalization. We need a team that is culturally diverse that would be able to meet the requirements of the business on a global level. We need experts in the field of culture who would work for our company.
Geert Hofstede’s culture helps the management team to learn how to adapt to several situations that one may come across in a culturally diverse environment. It helps in the effective interaction between several cultures that a business may come across while dealing with the international clients. As stated on Hofstede’s website, “Geert Hofstede’s research gives us insights into other cultures so that we can be more effective when interacting with people in other countries. If understood and applied properly, this information should reduce your level of frustration, anxiety, and concern.
But most important, Geert Hofstede will give you the
Need essay sample on "Global era"? We will write a custom essay sample specifically for you for only $ 13.90/page
REFERENCE: Hofstede, Geert (2003). Geert Hofstede Cultural dimensions. Retrieved online on http://www.geert-hofstede.com/