logo image

Growing At The Rate of 800%, Little Black Book Raises Another $1.2 Mn From IDG Ventures And IAN Essay

As the local discovery market heats up, more and more startups are securing funds from investors. Recently, Delhi-based Little Black Book (LBB) raised $1.2 Mn (about Rs 8 crore) from IDG Ventures India and Indian Angel Network.

Little Black Book is a Delhi based mobile and web platform that gives curated cultural and lifestyle guide to places in Delhi, Gurgaon and Bangalore. Founded by Hindu College alum Suchita Salwan and former Deloitte executive Dhruv Mathur in 2012, LBB covers a wide spectrum of interests from consumers that includes food, events, travel, adventure, lifestyle and shopping, among others. Little Black Book (LBB) claims to reach out to over 1Mn users across web and app currently.

Using content as a medium to drive an engaged audience to local enterprises, places and experiences, LBB has proven that urban consumers want to move beyond traditional Yelp-esque listing and aggregator platforms; they seek more than just food and event discoveries, Salwan said in a statement.

Little Black Book partners with local, small, and medium scale brands along with global brands including Coca Cola, Airbnb, HTC, Samsung, Nestle, in order to engage with local audience. It plans to utilise the funds for technology expansion and talent acquisition along with

Need essay sample on "Growing At The Rate of 800%, Little Black Book Raises Another $1.2 Mn From IDG Ventures And IAN"? We will write a custom essay sample specifically for you for only $ 13.90/page

expanding its base to other cities.

As a media-tech business, our north star has been driving not just monthly active users, but delivering a product that draws a highly engaged and sticky audience, Salwan added.

The latest round comes little less than a year after the three year-old venture raised $150,000 from a clutch of well-known angel investors, a list that includes, Rajan Anandan, vice president and managing director of Google South-east Asia and India, Neeraj Singh, founding partner of Outbox Ventures, Sachin Bhatia, co-founder of MakeMyTrip.com and Singapore Angel Network, among others. In just about 8 months since, the platform claims to register over 800% growth in monthly active users and over 600% growth in revenue.

Can’t wait to take that assignment burden offyour shoulders?

Let us know what it is and we will show you how it can be done!
×
Sorry, but copying text is forbidden on this website. If you need this or any other sample, please register

Already on Businessays? Login here

No, thanks. I prefer suffering on my own
Sorry, but copying text is forbidden on this website. If you need this or any other sample register now and get a free access to all papers, carefully proofread and edited by our experts.
Sign in / Sign up
No, thanks. I prefer suffering on my own
Not quite the topic you need?
We would be happy to write it
Join and witness the magic
Service Open At All Times
|
Complete Buyer Protection
|
Plagiarism-Free Writing

Emily from Businessays

Hi there, would you like to get such a paper? How about receiving a customized one? Check it out https://goo.gl/chNgQy

We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy