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Harvard Business Review Reflection

Science at the University of Michigan In Ann Arbor, senior director of Sturbridge International, a Washington, D. C. ?based consulting firm, and the co-author, with Geoffrey Liberal, of “The Great Transition” (HUB October 2003)) was published in the Harvard Business Review of June 2007 on the pages 88 to 96. The article deals with the problem of environmental degradation in China which Is of great concern for Mines that are active in, or are going to be active in China concerning both future opportunities and risks. Summary as the greatest risk of doing business in China.

The problem is that this topic is rarely discussed within corporations. This is a serious mistake. Multinationals may be busy with other problems, but the Chinese government, Nags, and the Chinese press have been focused squarely on the country’s energy shortages, soil erosion, lack of water, and pollution problems. The authors believe that these problems are so severe they might constrain GAP growth. Moreover, it is from the Mines expected to play a key role in the protection of the environment. If that does not happen, multinationals face clear risks to their operations, their workers’ health, and their reputations.

In implementing environmental issues into their strategies,

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foreign firms need to be both defensive and proactive. Defensive here means take steps to reduce harm and proactive means investing in environmental protection efforts. Finally, this problem also brings some opportunities along as Mines can use innovations that are designed for the Chinese market in the rest of the world. This means that China affects the Mines performance in other important markets. Review Weaknesses and limitations relating to the content First of all, the article only emphasizes the weaknesses of China regarding environmental issues.

Instead of laying the responsibility at the Chinese government, the Mines are somewhat kept responsible. This is quite unfair and this way, the authors create a problem that in reality is way less extensive. Secondly, we would like to quote a part of the article: “Despite the challenges, multinationals can’t afford not to do the right thing” (Economy, Liberal, 2007, p. 96) We believe that this statement is completely wrong as a lot of companies that are active in China, Just do not do anything about it. They are even encouraged to do the Wrong thing’ by the local governments.

Thirdly, time after time, the authors emphasize how big China’s influence is on the pollution in the world. However, this is quite logical as China is one of the biggest countries in the world. Therefore, this is really annoying and not really useful in the article. Fourthly, referring to the challenges described, there is no clear relationship between, for instance, the spill of water by the Chinese population and Mines. This because Mines cannot do anything about this issue. Furthermore, it is not really the Mines’ responsibility. Therefore we consider this challenge as superfluous. Economy, Liberal, 2007) Finally, the authors do spend enough time on the concept of using their new innovations for China (concerning environmental degradation etc. ) in other key markets. This is actually the most important part of the article and therefore more attention should be paid to this concept. (Economy, Liberal, 2007) Strengths of the article relating to the content and structure To begin with, the authors have done very well in describing the environmental degradation as a problem among a long of other robbers in China.

The contrast described in the introduction really attracts attention. (Economy, Liberal, 2007) Furthermore, the article describes that Mines can actually benefit from these environmental problems as they can use innovations from the Chinese market in other important markets. This is quite a creative consideration we could never think of. (Economy, Liberal, 2007) Another strong system. A special segment of the article is dedicated to this subject. Moving on with the subject of structure, the article is quite well structured.

As a deader, you can clearly distinguish between an introduction to a problem, a detailed description of the problem(s) and finally a part dedicated to the solutions . However, there are a couple of things that we do not like about the article’s structure. First of all, concerning the discussion of China ‘s challenges (water, energy, soil erosion etc. ), the authors spent too much time on the description of these challenges. (Economy, Liberal, 2007) These challenges are extensively described along with a lot of specific data which is unnecessary as the article does not directly describe how angers should cope with these challenges.

Instead, the authors move on with discussion another set of risks. Then, eventually, some solutions are given. In general this is a good thing. However, we would rather have seen the solution along with the challenges and risks in order to improve the clarity of the article. And as we said before, the authors could spend less time on describing the challenges as all the specific data has no connection with the solutions given. Relation to the course BIB This article concerns environmental problems in China and that is a problem for all

Mines because of the fact that there is only one environment in the world and we have to make sure that does not cause unrepeatable damage to that environment. This because it crosses all borders and is not bounded to a certain location. Therefore environmental damage in China can influence business activities in other markets due to, for instance, a shortage of certain raw materials. Moreover, it can limit the possibilities of Mines in the future. Moreover, the article discusses the opportunities of China-specific innovations that can be applied in other markets. This implies the creation off FSP.

Conclusion One of the things that we have learned from this article is the fact that Chinese local governments, along with a part of the population play a bigger role than expected in the environmental degradation than expected. We assumed that most pollution derived from MEN activity in China. Another thing that we have learned that you eventually pay a high price for your, initially cheap business activities. After extensively analyzing this article, a couple of question came to mind. First of all, the article forecasts that the environmental damage will have a great impact on China ‘s

GAP. Quoting the article: “China’s environmental problems are reaching the point where they could constrain its GAP growth. ” (Economy, Liberal, 2007, p. 90) We would like to know if the authors, if they had the possibility, would change this statement to let it match the current circumstances. We ask this question because, in our eyes, the impact has not been that great. In the media, for instance, there is nothing said about the constraining factors on China’s GAP growth. Another question that came to mind is the following: environmental problematic cases.

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