Homework None Of Our Business
Radar’s clients rarely ran out of the items their customers wanted most. By Implementing RIFF technology, loyalty cards, electronic toll collection, digital video recorders, and online bill payments – all these things made people’s lives better, and more convenient. Dante expected to see new products that made people’s lives better at the Live Wireless conference, organized by the Silicon Valley consultancy Cuprum. He had presentations In the morning, and later he would spend the day In the exhibit hall scouting for partnerships, competitive intelligence, and inspiration.
One exhibitor particularly captured Dent’s attention. That was the company Childcare. It is a startup behind a registered-user initiative being tested in two major U. S. Cities. Parents in designated school districts provided local police with their children’s names, addresses, school information, medical histories, and fingerprints. The police gave each child an electronic ID tag (Inserted directly under the skin), so their location can be tracked by readers mounted In classrooms, lunchrooms, playgrounds, etc. After presenting this new Idea to the public, questions and concerns began to flood from all sides.
People were very concerned about privacy and safety. Dante was very skeptical about this whole idea. He asked: “You really believe that parents are going
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In the meantime, outside of the conference rooms, there were dozens of people protesting against this new technology, because hey feared that it will invade their privacy. Thinking about where RIFF technology could find its application, Dante noticed the marketing director of K Incorporated, a clothing company which was a major customer of Radar. The company, formerly known as Cuckolds, manufactured shirts, pants, sweaters, hats, visors, etc. , and sold them in through its own outlets with little earnings. After the advice of a branding consultant, the company changed its name to K, redesigned its clothes, and remodeled its stores.
These stores were designed as teen hangouts, and became very popular among teenagers. Sales jumped to 77%. But this sudden growth had its downside. Theft and miscounts In the warehouses Increased, and the company in and had been working on upgrading Ski’s supply chain: equipping its warehouses with tags. The goal was to give K a clearer picture of how many items were moving out of the warehouses, and to create a database that would show K and its supplier when they were running low on some items. The marketing director presented Dante a great idea of how they could implement RIFF technology in their clothing.
The idea was to put flat tags in the bills of the caps and visors, so when customers will enter he store, the readers will show customer information: amount spent, size of clothes, method payment, etc. Dante was in a dilemma what to do next. He was concerned about invading the privacy of the customers, but at the same time this was an excellent opportunity to strengthen Radar’s cutting-edge reputation. He needed to make his decision and advise K what to do about tagging its products. What should Dante advise K to do about tagging its products?
In my opinion, Dante should not implement the idea and should try to convince K that this technology is gushing too far and invading customer’s privacy. To really believe that such a practice of putting tags on clothing to keep customers coming for more in a store is a really ill-advised thing to do. It is an ethical issue that should be avoided entirely. The K Company has not discussed anything about safety and protecting the privacy of their customers. They clearly don’t care about the security of their customers. Therefore, they should consider the ethical, moral, legal, and political implications of their actions.
Is it a good consumer experience to be met at the door with an aggressive sales pitch from a complete stranger who knows all about you and to have information about your habits flashed on a screen for the entire store to see? The answer is clearly NO. RIFF technology would only benefit K, but not the customer. It can only do harm to the customer by stealing their identity and money. If Dante decides to implement this technology, an alternative suggestion for K is to ask customers if they would willingly like to be tracked. In addition, K must take every measure to protect their customer’s privacy, to avoid any legal and moral implications.