logo image

Hong Kong Airlines Marketing Plan for India Essay

References 19 1. Introduction 6 The purpose of this project is to develop an international marketing plan for Hong Kong Airlines to expand to the India market. The first part of the project will cover the current marketing mix and strategies of Hong Kong Airlines, as well as the SOOT analysis. The second part will analyze the India market and explore the feasibility for Hong Kong Airlines to enter this market as a low-cost carrier, or commonly known as a budget airline. It will be followed by some foreseeable challenges, with the relevant remedial measures. 2.

Current Marketing Mix This section will illustrate the current marketing mix of Hong Kong Airlines. Hong Kong Airlines Marketing Plan for India By Launching Hong Kong Airlines is a full service carrier which provides both scheduled regional flights and cargo services within the Asia-pacific Region. Price The airfare for Hong Kong Airlines is relatively lower than that of its competitors such as Catchy Pacific and Dragon. Place Hong Kong Airlines is a Hong Kong-based airline with its main hub and corporate head office at the Hong Kong International Airport.

It uses the banning flower, the emblem of Hong Kong, as its logo. People Hong Kong Airlines

Need essay sample on "Hong Kong Airlines Marketing Plan for India"? We will write a custom essay sample specifically for you for only $ 13.90/page

emphasizes that their staff are young and energetic. It is expected that the size of employees will reach 2,600 in the near future. Physical Evidence As of February 2013, Hong Kong Airlines’ fleet consists of 25 aircrafts with an average age of 3. 9 years. This is relatively new when comparing with other airlines. Processes Hong Kong Airlines adopts both direct and indirect process – direct online sales via its corporate website and indirect sales via travel agencies.

Promotion Currently Hong Kong Airlines promotes mainly via advertising, incentives, customer relationship management and public relations. Advertising Hong Kong Airlines does both hard and soft selling through digital platforms, including its corporate website, Faceable, Webb and Mobile APS. Positioning as a young and enthusiastic airline, Hong Kong Airlines has invested a considerable amount on online channels in order to reach its potential customers. Besides, Hong Kong Airlines has utilized television commercials, printed advertisements and advertorials in magazines.

Incentives Hong Kong Airlines collaborates with local travel agencies, such as China Travel Service (Hong Kong) Limited. The travel agencies bundle air tickets with hotel accommodation and offer seasonal packages with appealing discounts. Customer Relationship Management Hong Kong Airlines has a customer loyalty programmer – the Fortune Wing Club. The baggage allowance to its frequent flyers. Public Relations Hong Kong Airlines highly involves in charity projects and sponsorship events.

Can’t wait to take that assignment burden offyour shoulders?

Let us know what it is and we will show you how it can be done!
×
Sorry, but copying text is forbidden on this website. If you need this or any other sample, please register

Already on Businessays? Login here

No, thanks. I prefer suffering on my own
Sorry, but copying text is forbidden on this website. If you need this or any other sample register now and get a free access to all papers, carefully proofread and edited by our experts.
Sign in / Sign up
No, thanks. I prefer suffering on my own
Not quite the topic you need?
We would be happy to write it
Join and witness the magic
Service Open At All Times
|
Complete Buyer Protection
|
Plagiarism-Free Writing

Emily from Businessays

Hi there, would you like to get such a paper? How about receiving a customized one? Check it out https://goo.gl/chNgQy

We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy