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How Media is affecting today’s youth with sex

Mass Media plays an important role in socialization, social development and acquisition of cultural and social norms of a person. It has become an important socialization agency in determining the attitudes of young people from different countries, races and the like. And among the mass media, television is said to be with the greatest potential for transmitting information and beliefs from one group to another. (Wimmer, 1997, p. 484) It has undeniably taken all other mediums of communication in reaching and influencing people.

It has offered the novel concept of “being there”, of immediacy which gives telecasts authority and significance possessed by no other medium of communications. Through continuous innovation in television programming, people learned to appreciate what has been shown in their TV screens what is obviously shown and eventually lead to imitation and social influence when dealing with other people. All of this means that under certain conditions TV will be an influential force in shaping what children think about certain topics.

Complicated though the task is, some researchers have identified some of the conditions, the topics, and the children to which the social learning theory applies. Moreover, they have specified some of the effects that may result when television

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does the socializing. (Dominic, 1996. p528) For some people they think TVs are heaven sent and is one of the best human achievements, but things we see on them may have corrupted our society or has it benefited us. One good theory on this topic is the Social Learning Theory by A.

Bandura where he considers vicarious experience to be the typical way that human beings change. He believes that the ability to use symbols sets humans apart from the limited stimulus-response world of animals. “Humans don’t just depend to stimuli, they interpret them. ” He says that learning through modeling is more a matter of abstracting rules than mimicry. It is not simply “monkey see, monkey do. ” Concerned with mass communication, Bandura used the theory to explain media specifically the effects of the television.

He believed that it is a major source of behavior modeling and through this medium one can acquire attitudes, emotional responses, and new styles of conduct (Bandura 1972) There is reason to believe that media presentations including those adult and other entertainment programs are important sources of information on topics such as occupations, crime, law enforcement, alcohol and drug usage, the environment and the minorities. Many people believe that media can be both the cause and solution to problems regarding behaviors and prejudice, sex intolerance and violence which are significant problems in the youth of today.

The young viewers tend to have more faith in the television version of reality and believe that what they see on television is the manifestation of reality. As they were heavily exposed to the show, they create in themselves attributes presented by the television shows being watched. Once they grasp the actions of the characters present on the particular medium, it makes or breaks their personality based on the actions they have observed.

It implies something on reality and that beyond those scripts; it can also be applied within the viewers’ lives and adopt sex in relating with their peers that will result to much greater issue among the youth of today. Media inculcates issues on the innocent minds of the youth that sex is fun and it is a way of showing how this activity is generated and also develop from the olden times and now that its time for the new generation to cope up with changes within the society.

Pre-marital sex is often encourage on some shows that makes the youth wanted to experience the coolness of being “in” with the latest trend in dealing with their mates even at a young age. The moral and ethical sense is slowly fading because of media’s influence to the youth of today. But at some points there are also programs that give proper information regarding sex, violence and peer pressure among youth. The stories that give them time to contemplate on decisions that they will be making on dealing with relationships.

Some programs serves as an awakening not only for the youth but for parents to be more aware of the changes in media technology and which program should be catered by their children. The media company should also be more sensitive in broadcasting programs because this is really an alarming subject for authorities if such programs that exposes extreme profanity that may corrupt the innocent minds of the youth.

The youth themselves should also be diligent enough in dealing with the programs exposed by media and critical thinking and good decision making should always be at hand in choosing the kind of program and how are they going to be influenced by these programs. It can make or break one’s personality but it is still up to the person’s open mindedness when it comes to sensitive topic like sex.

Works Cited

Dominick, Joseph R. , The Dynamics of Mass Communication, New York: The McGraw-Hill Companies Inc. , 1996. p. 528 Bandura, Albert. (1972). Social Learning Theory. Retrieved December 6, 2007, from: www. mhhe. com/socscience/com/bandura

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