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What is the definition of Exhibition:
Event at which products and services are displayed. The primary activity of attendees is visiting exhibits on the show floor. These events focus primarily on B2B relationships.
What is the difference between a typical trade show and a public show?
A typical trade show is a business-to-business event during which attendance is restricted to buyers from the industry, and business credentials are required for registration. A public show is an exposition that is open to the public.
Who are the 3 key players that ensure the components of the show come together:
1. Exhibition Organizer – Exhibition Management Company: In
2. Facility Manager – Convention Services Manager:
3. General Service Contractor – official exhibit service contractor:
1. Exhibition Organizer – Exhibition Management Company
In charge of the entire exhibit area and responsible for all aspects of managing the show.
. Facility Manager – Convention Services Manager:
Will assist the Exhibition Organizer in arranging the show’s logistical details.
3. General Service Contractor – official exhibit service contractor:
Provides products and services.
. When an Exhibition Organizer selects a location for a trade show or public show, what types of variables must a planner consider:
– Location (destination)
– Hotel facilities (are they needed)
– Local ground transportation (is it needed? are hotels in walking distance to show)
– Weather (especially for public shows)
– Shipping & storage costs
– Marketing and Promotion
Why do companies participate in Trade Shows:
Location of exhibit
Traffic patterns, location of entrances, location of industry leaders, location of competitors, location of restrooms and food facilities.
o Standard booth:
10’x10 grid or 8’x0′ grid
o In-line exhibit:
companies combine standard booths to give greater length
o Island booth
: grouping standard booths into blocks with aisles on all four sides
o Peninsula booth:
grouping of standard booths into blocks with aisles on three sides
– Staffing
o The most important part of any exhibit!!
1. What is the definition of General Service Contractor (GSC)
Organization hired by the show manager to handle the general duties necessary to produce the show on-site, providing a wide range of services. Also called the official show contractor.
2. Describe the difference between a general service contractor and an exhibitor-appointed contractor.
General Service Contractors are hired by the show manager to handle the general duties to produce the show on site. They hire and manage the labor for a particular show.

Exhibitor-appointed contractors perform the same duties as a specialty contractor but only for the exhibitor, not the show manager. They work for the exhibiting company and travel throughout the country setting up their booths. They create long-term relationships with the client company. Because they work for the same company over many trade shows and events, they become more knowledgeable about the client company’s needs and can provide better service than a service contractor can.

. What types of services do specialty contractors provide?
Specialty contractors deal with a specific area of show production. Please see pages 99-100 for a sample list
What is a DMC
A professional services company possessing extensive knowledge, expertise and resources, specializing in the design and implementation of events, activities, tours, transportation and program logistics.
Services provided by a DMC
DMC Resources
DMCs compete in a relationship-driven industry. Planners literally put their reputation and job on the line when selecting a DMC. Powerpoint slide #4.
Where do DMCs get their business?
Hotel partnerships (in-house and preferred), industry relations, trade shows, DMOs, repeat business.
DMCs receive business / contract programs with three main types of clients:
1. Corporate (ex. National sales meetings, training meetings)
2. Association (ex. Trade shows, educational conferences)
3. Incentive (ex. Sales incentives, dealer incentives)
Definition of a Green Meeting
A common expression meaning environmentally responsible
Why Go Green?
– Economic – usually upfront costs associated, but end result is significant savings to the bottom line (ex. water bottles)
– Social Responsibility – the idea that business should contribute to the welfare of their communities both locally and
– “Triple Bottom Line” – people, planet and profit
Opportunities to Go Green
Planning a green meeting used to be thought of as difficult and expensive, when in reality it is simply paying attention to decisions that you make. Please review and understand the simple steps listed on pages 224-225.
“Going Green” vs. Sustainability
“Going Green” is phrase referring to individual action that a person or company can consciously take to curb harmful effects on the environment through habits, behavior and lifestyle. Sustainability is a more encompassing term that includes implementing and executing a plan to save resources while improving performance.
Key to successful implementation
Meeting planners must be aware, knowledgeable and not afraid to ask questions.

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