Impacts on the Business Sector
Despite the upward trend that Youtube. com is observing, there are some aspects of the company that needs to be focused on. One such element is the lack of comprehension of some members of the management team of the technology that is crucial to maintain the smooth operations of the business (Godwin-Jones, 2007). They are too dependent on computer and internet technology. This means that their human resources personnel must have at least a certain degree of familiarity to the technology being used.
Otherwise, their will be difficulty in assessing the needs of the company presently and in the future. It is also the case that problems, especially those brought about by technological difficulties may not be immediately resolved. “Today, the business sector uses Youtube. com predominantly. It serves as the infrastructure for electronic commerce (e-Commerce) and electronic business (e-Business) (Guttman 2002; Karake-Shalhoub 2002)”. Within a single-button-click, various videos, movies and TV clips will appear in a significant time allocation.
Speed may be considered as one of Youtube. com’s feature in the e-Commerce and e-Business. Through the speed, it enables Youtube. com to automate many operations and create worldwide video access, 24-hours per day at low cost. Increasing competition worldwide, demands made
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“Internet gives freedom to its users and also to Youtube.com from every part of the world and improves their range of video sharing options and choices of data” (Crews & Thierer 2003; Guttman 2002; Donthu & Garcia 1999). In addition, Youtube. com has brought about many changes to the world, particularly on how contemporary businesses are being operated. “Due to this technological progress, video sharing became faster and better and business processes are more systematized. Indeed, the introduction of Youtube. com to the world has paved the way for greater progress in the future.
Such efficiency of the said medium paved its way to the penetration in the process of information sharing and dissemination” (Crews & Thierer 2003; Guttman 2002; Donthu & Garcia 1999). The existence of Youtube. com makes the media industry more dynamic and decentralized. This technology brought video sharing to consumers with innovative types of market for information. In click of a button, “consumers will have a wide choice of videos to access”. It provides very satisfactory global media application.
Media people like Youtube.com fanatics are aware of its technical and economic benefits while utilizing the Internet as the medium. Youtube. com-based media activities offer the emergence of markets, enhancing data provisions regarding products, including non-corporate data. This makes Youtube. com as crucial in media aspects (Gale Reference Team, 2007). Youtube. com allows people much greater access to information, opening up the market and undermining monopolies. It is expected to be fast, cost saving, convenient and simple for media enthusiasts.
The presence of Youtube. com today allows people to focus their resources and make decisions through a series of self-interaction with the Internet. Many of its users believed that the strength of Youtube. com lays on its distinct internal and external culture, which is based on trust, autonomy, empowerment, respect and equality. It focuses on the needs of the users who use their services. The company was able to maintain this kind of culture through their communities because the culture is very similar to that of the online culture.