logo image

Implications of Utilizing Business Research Process Essay

The business research process is designed as a tool for management to utilize when exploring profitable products or services for the company. This process entails study of all phases of the company, the company’s target market, and Its customers. Oddly, the business research process Is not necessarily a structured, sequential list of steps.

However, the process involves understanding the research question posed by the decision-maker, discovering management dilemmas, collection of data, search design strategies, and data analysis that help build the research proposal for management’s decision. Typically, a problem arises or critical event that requires management to make an important decision regarding the future of the company or products/services. For example, my organization manufactures cotton beyond.

Historically, the company has been very successful but has recently faced criticism from consumers who prefer doing business with a company who can supply all of their cotton/paper needs collectively as a convenience. When upper- management learned of this feedback, internal business research began surrounding the idea of expanding our product line to involve various cotton products that our current customer base buys from other suppliers. This process began long before I was apart of the organization and required lots of hands-on activity internally and externally

Need essay sample on "Implications of Utilizing Business Research Process"? We will write a custom essay sample specifically for you for only $ 13.90/page

during market research phases.

Employees were involved in conducting surveys of products and prices our customers are mostly buying and interested in. Many test products were in place for limited amounts of time to analyze consumers’ buying habits. Eventually, all of the data collected was presented to the board to decide whether taking on new products would be beneficial to the company’s bottom-line or not so much. The research proposal was delivered strong results. My organization has since purchased two smaller companies that produce products that compliment our current product selection and offers consumers convenience and savings.

Can’t wait to take that assignment burden offyour shoulders?

Let us know what it is and we will show you how it can be done!
×
Sorry, but copying text is forbidden on this website. If you need this or any other sample, please register

Already on Businessays? Login here

No, thanks. I prefer suffering on my own
Sorry, but copying text is forbidden on this website. If you need this or any other sample register now and get a free access to all papers, carefully proofread and edited by our experts.
Sign in / Sign up
No, thanks. I prefer suffering on my own
Not quite the topic you need?
We would be happy to write it
Join and witness the magic
Service Open At All Times
|
Complete Buyer Protection
|
Plagiarism-Free Writing

Emily from Businessays

Hi there, would you like to get such a paper? How about receiving a customized one? Check it out https://goo.gl/chNgQy

We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy