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INFO 360 – Chapter 10

Which of the following best describes cost transparency?
A. The willingness of merchants to publish costs they incur for products they sell
B. The ability of consumers to get information about the actual cost merchants pay for products
C. the ease of getting pricing information in the market
D. The ability of the merchants to develop cost structures for each group of consumers
E. The quality and amount of information that is available to all market participants
B. The ability of consumers to get information about the actual cost merchants pay for products
Companies create _____, removing some of the middle layers of the supply chain in the hope of decreasing expenses so products and services can be offered at a lower price.
disintermediation
Companies are moving rapidly to _____, where their customers use devices such as cell phones for purchasing goods and services at any time from any place.
m-commerece
Google would best be categorized as a(n) _____ Internet business model.
portal
Online communities, like Facebook, utilize _____ as word-of-mouth marketing to spread information.
viral marketing
The Internet enables ______, the ability to acquire and target potential customers at a very economical price in comparison to traditional media.
long tail marketing
A _____ allows business partners to use a secure Web site to share business information.
private industrial network
E-hubs, better known as _____, are typically owned or coordinated by an industry where buyers and sellers can conduct industry business.
net marketplaces
In 2013, m-commerce represented approximately ______ percent of all e-commerece, with about _____ in annual revenues.
10; $38 billion
When you are using your mobil device to determine where you can find a service station within five miles of you location, you are using a _____.
geoadvertising service
Companies need to thoroughly plan a mixture of ways or methods to connect with their customers and business partners to build a cohesive ______.
e-commerce presence
A Web site presence would be built on which of the following platforms?
A. Tablets and mobile
B. Tablets and print
C. Print and TV
D. Blogs and mobile
E. Facebook and Twitter
A. Tablets and mobile
In which Internet business model might the customer pay to access the content or revenue might by generated by selling advertising space?
Content provider
Which of the following is FALSE about Electronic Data Interchange (EDI)?
A. About 80% of online B2B commerce is based on EDI.
B. EDI supports the automatic transmission of transactions from one information system to another through a network.
C. EDI is a computer-to-compter exchange between two organizations of standard transactions such as invoices.
D. Standards define the structure and information fields of electronic documents.
E. EDI is a larger firm using a secure website to link to its suppliers and other key business partners.
E. EDI is a larger firm using a secure website to link to its suppliers and other key business partners.
Businesses retailing products and services directly via the Internet to individual consumers best describes _____.
B2C electronic commerce
According to comScore, which is the “stickiest” site on the Web?
Pinterest
Which of the following is NOT one of the many enhancements made by Orbitz to its mobile services?
A. It allowed users to locate available Wi-Fi services at airports.
B. It instituted mobile exclusive or same-day deals, called Mobile Steals.
C. It cut down the number of steps required to search for and make reservations.
D. It enabled mobile users to view average wait times for airport security.
E. It helps travelers to plan their trips using a number of different online sources.
E. It helps travelers to plan their trips using a number of different online sources.
Which of the following is NOT correct regarding differences of Digital Markets over Traditional markets?
A. Search costs are lower
B. Information asymmetry is reduced
C. Transaction costs are lower
D. Network effects are weaker
E. Switching costs are lower
D. Network effects are weaker
Which of the following is NOT a type of presence an e-commerce presence map requires firms to consider?
A. Offline media
B. Email
C. Mobile media
D. Social media
E. Websites
C. Mobile media
_____ services can tell you the price of a house you are looking at or about special exhibits at a museum you are passing.
Geo information
Which Internet business model saves users money and time by processing online sales transactions and generating a fee each time a transaction occurs?
Transaction broker
Which is eBay an example of?
C2C electronic commerce
Which of the following is NOT one of the unique features of e-commerce technology?
A. Information asymmetry
B. Information density
C. Interactivity
D. Universal standards
E. Richness
A. Information asymmetry
Tools that record customer activities at Web sites and store them in a log for further analysis are called ______.
clickstream tracking tools
______ refers to the tracking of individuals on thousands of websites for the purpose of understanding their interests and intentions.
Behavioral targeting
Which of the following statements is FALSE regarding Pandora’s Internet business model?
A. Pandora added a “Buy” button to each song and struck deals with Amazon and iTunes to download songs.
B. Pandora offered 40 hours of music free per month.
C. Pandora allowed users to sign up for a premium service offering unlimited usage.
D. Pandora attracted new users by allowing them to download music for free.
E. By attracting many users, Pandora was able to line up enough advertisers.
D. Pandora attracted new users by allowing them to download music for free.
Since the dot-com bubble burst of 2001, e-commerce revenues:
have returned to solid growth.
Compared to traditional goods, digital goods have:
greater pricing flexibility.
Which is NOT one of the phases in the timeline for the development of an e-commerece presence?
A. Planning
B. Mobile implementation
C. Social media implementation
D. Website development
E. Web implementation
B. Mobile implementation
Which of the following businesses uses the portal Internet business model?
A. Google
B. Expedia
C. eBay
D. Facebook
E. Amazon
A. Google
Information density referes to:
the total amount and quality of information available to all market participants.
Which of the following is NOT one of the differences about the new world of social-mobile-local e-commerce?
A. Marketing you firm and brand requires participation in many conversations.
B. It uses a collection of technology-based tools for communicating with customers.
C. It uses social media as a “new advertisement channel.”
D. It requires engaging in multiple online forums with customers.
E. It needs to support mobiles devices because they can be used by customers to find local merchants.
C. It uses social media as a “new advertisement channel.”
Which of the following businesses uses the content provider Internet business model?
A. Amazon
B. eBay
C. iTunes
D. Google
E. Facebook
C. iTunes
The lowered costs of information storage, processing, and communication, along with the improvement of data quality has resulted in which unique quality of e-commerce?
Information density
Reducing the business process layers in a distribution channel is called ______.
disintermediation
Which of the following features of the Internet allows customers to engage in a dialogue with the e-commerece business?
A. Global reach
B. Ubiquity
C. Interactivity
D. Information density
E. Universal standards
C. Interactivity
Through what channel did e-commerce first evolve?
Online advertising

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