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International Business Project Essay

For any firm to succeed in its operations the compliance to industry norms is very important that is they must adhere to the rules of competition for market share within a particular industry. This always avoids unfair competition between firms in the same in the same industry. However sometimes a firm may break the industry competition norms through its policies of strategic choice in order to increase its market share and maintain its survival and growth in the industry. (Cox and Blake, 1991)

Firms strive to remain international in scope and these businesses are faced with many challenges in their current business undertakings and there is a need for them to fight for their survival that results from global events and competition which affects them either positively or negatively. Business environment keeps on changing as businesses strive to maintain their market share and at the same time provide quality services to their customers. Business environment refers to both internal and external factors that may impact upon the growth and overall performance of the organization.

Modern businesses are forced to build economic and political connections that usually take the form of transfer of funds, goods, and people across state boundaries. This aspect of

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linkages has also seen collective sharing of ideas and principles which have resulted to increase in the speed of change, vagueness, doubt, and unpredictability in business undertakings. (Bowker, 1991) Country Analysis The United Kingdom is among European countries that have experienced significant growth over the past few years. Many business analysts have in fact commended the presence of good business environment in the U.

K that enhances global business transactions to take place. The U. K is one of the most powerful countries in Europe boasting a strong society, politics, traditions and economy. It has played a significant role in what Europe and the world at large is, today. Right from the inception of European integration, it has been a major contributor to the growth of the European Union and it is regarded as the pillar of the continent and the union at large. The U. K. is actively involved in almost every aspect of the EU, the most outstanding ones are; provision of political leadership, military relations, economies, diplomacy and policy making.

Although the U. K does not take explicit leadership in the European Union, it takes a centre stage as a ‘gentle giant’ in Europe. The most direct linkage in this view between the U. K economy and the European Union occurs in the context of the latter’s monetary budget. Regardless of the varied opinions, the U. K is known to have a very strong identity as a nation state which was enforced right after the second world war this later affected the identity of the European Union in that it sharply distinguished itself from both the U.

K nationalist and militarist past. Moreover the Christian democracy and the social market were made strong through the pro- European opinions. Good economy, stable exchange rates, flexible import duties, better trade tariffs and more importantly, the common currency used by the two countries are factors that promotes international marketing. Europeanization has directly affected the governments of the member states; this means that the developments that the U. K. has gained so far in culturally and domestically are linked to the European Union’s progress.

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