logo image

International Business Strategy Essay

This essay examines and analyzes the global strategies incorporated by eBay.  eBay Inc. operates in a completely online platform.  The company’s operating segments include online marketplaces, online payments, and internet communications.

Since it’s inception eBay has become the largest online global e-commerce marketing site.  The flagship site, eBay, operates the auction marketplace.  According to eBay’s website the company has 84 million users across 39 different markets creating $60 billion in international trade value.  (eBay Inc.: A Short History) eBay also owns PayPal which operates it’s payments segment, and Skype which is the internet communications segment.  eBay, PayPal, and Skype represent the flagship brands that the company holds.( eBay Inc.  Outlines Global Business Strategy)

The company also owns several other online marketplaces that specialize in comparison shopping, event ticket reselling, apartment listing services, and classified advertising.  The key to eBay’s success in the global e-commerce market is found in the company’s international strategies, core competencies, and in it’s value chain.

Companies employ four  types of international strategies: international, multi domestic, global, and transnational.  Most companies employ some elements of each type of strategy.  (Daniels, Radebaugh, & Sullivan, 2007)  eBay employees elements of multi domestic, global, and transnational strategies both at the corporate level and

Need essay sample on "International Business Strategy"? We will write a custom essay sample specifically for you for only $ 13.90/page

within the operating units.  eBay’s multi domestic strategy takes into account the cultural and language differences in the various markets it operates in.

The global strategy is to provide a consistent platform across all markets and in the operating segments.  The marketplace and payments sites are completely interdependent.  However, the company continues to operate through the U.S. headquarters.  eBay’s transnational strategy is to provide platforms that are highly efficient in a global environment, but effective in meeting the particular needs of buyers and sellers in local markets.

Can’t wait to take that assignment burden offyour shoulders?

Let us know what it is and we will show you how it can be done!
×
Sorry, but copying text is forbidden on this website. If you need this or any other sample, please register

Already on Businessays? Login here

No, thanks. I prefer suffering on my own
Sorry, but copying text is forbidden on this website. If you need this or any other sample register now and get a free access to all papers, carefully proofread and edited by our experts.
Sign in / Sign up
No, thanks. I prefer suffering on my own
Not quite the topic you need?
We would be happy to write it
Join and witness the magic
Service Open At All Times
|
Complete Buyer Protection
|
Plagiarism-Free Writing

Emily from Businessays

Hi there, would you like to get such a paper? How about receiving a customized one? Check it out https://goo.gl/chNgQy

We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy