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International market

The author/s of the site has to firmly establish the purpose of the site (Sharkey, 1998, p. 3) . The site has to be established as with its aim for its creation (Sharkey, 1998). Simply put, the author/s has to be consistent what kind of site they want to put up. They have to be loyal as to the information that they put into it. You can’t have a selling site then put in information for a historical site. Wal-Mart definitely passes this criterion with flying colours. It’s full of suggestions and information on buying items from its store.

It has even provided on how it can have customers track their orders, and making links for better shopping online. SunGard is a little more direct in it approach, since not many frequent the sector and the author/s have to come up with a good pitch line in attracting clients to its firm. It has to build trust in the potential customer that it can service their needs, while Wal-Mart has that built-in trust with people. Currency Simply put, evaluating currency of a Web site means that the information posted on the site is relevant to current demands of consumers (Sharkey, 1998,

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p. 4).

Also, it must be determined if the site routinely undergoes regular revision or updating (Sharkey, 1998). Wal-Mart has to follow this criterion, since the shop has to be updated not only with the stock on hand. It also has to be current with its offerings so that it can sell to its clients the latest products currently in the market. SunGard as well has to constantly update itself, but with regards to news in the or about the company. Coverage would basically discuss if the topics posted in the paper were thoroughly taken up in the paper (Sharkey, 1998, p. 5).

Questions such as relevancy of the links in the site and usefulness of the information in the links also come to fore. Wal-Mart’s links are mainly designed to guide the viewer what the store has to offer, prices of their products, and promotions that the store is currently offering to its clients. SunGard’s site mainly discusses what the firm is all about, what services it has to offer. It also mentions promotional material as to statistics of how many clients they service, annual revenues and certainty of continuity of service for potential customers. 10k reports: How much are they worth?

According to the Wal-Mart Annual Report, the retail giant earned about $350 million in revenues, raking in $11 million in profits, a far cry from second running Target, with $59 million in profits (Cable News Network, 2008) . SunGard, for its part, reported revenues of about $4 million in revenues but registered a whopping $-118 million deficit in profits (Cable News Network, 2008). Strengths and weaknesses According to the industry analysis of Michelle Dobson, Wal-Mart is on a quest to dominate the international market in its industry (Dobson, 2007, p. 1).

The retail giant has endeavoured to spread its wings over the international retail industry, just as it had done in the United States domestic market. It has proven to be the top selling player in its industry. But in the international arena, things are quite different for the retail firm. Wal-Mart, according to the report of Michelle Dobson, is facing several challenges that need to be addressed (Dobson, 2007, p. 1) . Wal-Mart is the established top player in the U. S. domestic retailing industry (par. , Dobson, 2007).

But Wal-Mart has tried to accomplish what it has done in the United States. That is, dominate the market in the retailing industry. It was when they were in this transition phase from local dominance to international expansion that Wal-Mart encountered their challenges and problems for the company (Dobson, 2007). Even though Wal-Mart had positioned itself as the pinnacle player in the American retail industry, the company both displays strength and weakness at the same time. The major strength of the company is that it is the No. 1 company in the retailing industry (Dobson, 2007, p. 5).

Even though the company is the leader in the United States, it is not known or popular in other countries. This is where its weakness lies (Dobson, 2007, p. 5). In this light, Wal-Mart’s major competitors, like Kmart and Sears, can pursue international expansion plans and leave Wal-Mart behind. Sungard, on the other hand, seems to be in the pink of health when they reported on their home page that the company has around $ 4 billion dollars in its war chest (cited in SunGard , 2008). In fact, citing CFO reports, over 70 percent on the NASDAQ are done with the company’s products (Taub, 2005) .

But the market for technology firms has somewhat weakened, and the CFO Publishing Corporation (Taub, 2005) reported that seven private equity firms for about $ 11. 3 billion, $ 3. 5 of which is in cash.

References Cable News Network. (2008). CNN money: Fortune 500 list (2007). Retrieved January 25, 2008, from CNN Times database http://money. cnn. com/magazines/fortune/fortune500/2007/full_list/index. html Dobson, M (2005). Wal-Mart Stores, Inc – The challenges of being competitive internationally. February 17, 2007. Retrieved January 26, 2008, from http://www. utdallas. edu/~exa025000/BA4305/samplecase. doc Sharkey, J. (1998).

Evaluating internet sources and sites: a tutorial. Retrieved January 25, 2008, from Purdue University Libraries database. http://www. lib. purdue. edu/ugrl/staff/sharkey/interneteval/index. html SunGard Home Page. (2008). Retrieved January 25, 2008, from SunGard website http://www. sungard. com/sungard/ Taub,S. CFO. com (2005). Seven firms to buy SunGard for $11 Billion. March 29, 2005. Retrieved January 27, 2008, from Economist Group database http://www. cfo. com/article. cfm/3807920/c_3808104? f=archives&origin=archive Wal-Mart Home Page. (2008). Retrieved January 25, 2008, from Wal-Mart website http://www. walmart. com

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