The aspects related to research operation is mostly related to ethical and moral or even legal questions. It is also use for determining the behavioural pattern or score of the subject. This is where the Legal and Ethical Considerations in relation to Tests and Measurements in research becomes a serious aspect. This because the contents of these tests are more often than not is culturally biased.
By this statement it is considered that whether intentionally or not the content prepared by an individual tends to be inclined towards a specific culture whereby the subject appearing for the test belonging to the same or homogenous culture tends to gain advantage over the subjects belonging to a different culture.
This is not to suggest that this is done intentionally but the fact is that an individual who is preparing a content or module of research test belong to a specified cultural background and the various aspects of that said cultural background influences the individual and though the subconscious notion these aspects are incorporated within the covert research test module or content.
(Roy, 2006) However, from an ethical point of view it should be noted that a tool relating to social and financial science could hardly
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The subjects’ rights should always be honoured and practiced and this would be directed towards openness in terms of social influence and activated towards better position of the research methods and systems. (Lamb, 2004) There are specific exceptions to the rule. Apparently, there are situation when the utilitarian perspective should be taken into consideration that would be more relevant in the context of the given situation. Act Utilitarianism represents all ethical theories where the goal is maximization of some measure of goodness. These are outcome-oriented ethics where goodness is measured by its results.
In other words, Utilitarianism is a doctrine that confirms whether actions have been useful or beneficial to a large group, once applied. (Deb, 2006) Limitations However, in the context of qualitative research, though it is highly favoured in the non-science communities, there are certain limitations. A number of people (usually senior administrators) may also insist that the consumers have no contribution to the issue. Many of them may think that consumers come into the working formulation only during the advertising scenario and never in the development plan of the marketing procedure.
As a result, they do not use the requisite strategic management techniques or adaptive methods that need to be exercised while developing a study such as this. However, it creates a void in the test as this limitation can be overcome by taking the subject into better mode of confidence. However, at the same time, it should also be noted that there are certain limitations regarding the methodology of the interview aspect. It could be mentioned that history has shown that it is not always people revealing a context in a survey or interview holds much truth in the long run in general sense.
This one variable is able to corrupt any well-formulated strategically set formulations. Nevertheless, this again is a possibility and not the general rule. At any case, it should be noted that all steps would be taken with utmost care so that such variables are not allowed to upset the basic test of market segmentation beyond a certain permissible limit. If all these parameters are well implemented, there could be no reason why a long-term strategy for operation in a full-length marketing penetration and procedure cannot be established. Recommendations
As a result, the fact remains that the writer indulges himself in a wide scope of global crisis but fails to provide and proper solution. He simply mentions that technology should come at a rescue of the situation but fails to evaluate the method and parameters of these technological advances. In the context of assessment, it could thus be stated that though this article is well written and well documented it fails to reach a goal and the content of the texts remains on the shallow ground. Commercially, there is a case for regulation in developing countries to rationalize levies and to consider the basis of taxes.
There have been attempts to have a price band installed. However, it is difficult to run neck with international prices and more containing measures are needed. To conserve finite fossil and hydrocarbon energy reserves, the initiatives in European and Asian countries tend to focus on conserving energy through appropriate technical applications. In the UK energy, efficiency is encouraged. In some developing countries, governments should focus on the use off hybrid cars on roads. Hybrid cars require petrol for starting, but normal cruising is enabled by an electrically operated motor powered by batteries.
The import of such vehicles should be encouraged as they not only ensure environmental safety but also make the dependence on petroleum considerably less. There is serious consideration being given in some countries to other conservancy measures. There are plans being considered to introduce coal based power plants. Upgrading inter connectors for the transportation while conveniently placing power utilities close to coal mines will help in reducing fuel transport levies and will reduce the burden on coal which again requires fuel. The current oil prices have at least encouraged bold measures.
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