Internet Marketing with references
Questionnaire 1. Is the website appealing to your site? Did it readily attract your attention which made you browse for its contents (Nielsen, 2007b)? 2. Does the website have any similarities or difference with other websites that you have visited? What are they? How were they different/similar? 3. Business websites should be able to communicate clearly with the user. On the website that you have visited, was it able to communicate clearly and convince you that browsing that website is worthwhile (Nielsen, 2006)?
4. Was the website able to provide the information that you want? Were you able to determine what services that they offer are useful for you (WebDesignFromScratch. com, 2007)? 5. Does the website have consistent, simple yet attractive page design? Is it easy to navigate, showing you who or what you’re looking for in its contents (Lynch & Horton, 2005)? 6. Does the website contain information that you have found useful? Does it show you where you can find things that you’re looking for?
If you can’t see it, does the website have any search tools that you can use to look for it (Nielsen, 2007a)? 7. Did the website try to establish a working relationship with you by suggesting anything useful regarding the things that you need? Was it able to establish the relationship by convincing you that you need their help? Were you convinced to purchase the goods that they offer or avail of their services(Nielsen, 2007a)? 8. Was it able to deliver the things that you need?
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References: Lynch, P. , & Horton, S. (2005). WEB STYLE GUIDE, 2nd edition. Retrieved September 23, 2007, from http://webstyleguide. com/ Nielsen, J. (2006). Growing a Business Website: Fix the Basics First. Retrieved September 23, 2007, from http://www.useit. com/alertbox/design_priorities. html Nielsen, J. (2007a). Alertbox: Current Issues in Web Usability. Retrieved September 23, 2007, from http://www. useit. com/alertbox/ Nielsen, J. (2007b).
Top Ten Mistakes in Web Design. Retrieved September 23, 2007, from http://www. useit. com/alertbox/9605. html WebDesignFromScratch. com. (2007). Web 2. 0 how-to design guide. Retrieved September 23, 2007, from http://www. webdesignfromscratch. com/web-2. 0-design-style-guide. cfm.