In November 2001, Apple launched its iPod product which is a digital, portable music player with a capacity of about 1,000 songs (The Guts of a New Machine, 2003). The iPod includes software that lets you organize the music on your computer and then take it around with you. In developing this product, Apple’s emphasis was ease of use, rather than technical capability (iPod -Wikipedia, 2007). It is relatively lightweight, weighing just 6. 5 ounces and held many more songs per physical space than any other competing MP3s. Apple put quite some effort into product packaging leading to the iPod’s contemporary design.
The iPod design is quite unique with its white front and seamless stainless behind as well as its white headphones (unlike the usual black or dark gray). On the front is a central click wheel and beneath the LCD screen are 4 buttons. The whole look is that of a tiny stereo speaker. 2) A lot of the elements in the iPod already existed in MP3 players. These include jukebox software, portable players that could hold a lot of music. What Apple added was the ability to organize your music as you want it. It uses smaller hard drives and has long battery life.
It also introduced software like the iPod shuffle to shuffle your music playlist. There is also the FireWire technology, which makes it so fast to transfer music files. There are few players that can match this speed (The Guts of a New Machine, 2003). 3) The most impressive thing about the iPod is its simplicity. It has made a complex technology very easy for the “man on the street” to use. The market analysis asked the question “What is the user experience? ” Apple built a product that satisfied the needs of the market and ended up with the iPod icon (The Guts of a New Machine, 2003).
4) The DoCoMo product is a “lifestyle” product that gives many options to the cell phone product that fit different lifestyles. For example, there are smaller more colorful cell phones targeting women, they even come in colors that compliment the Asian complexion. They include special software targeted at the female lifestyle like recipes and cycles. The company also produces “earth friendly” phones made from corn and fibers from the kenaf plant. Other phone options are smaller phones the size of a business card. There are up to 38 models produced bt the company. The company experienced some competition from KDDI Corp., which produced cell phones with glossy red, white and black exterior and keypads that look like shiny tiles (Japan’s New Phones, 2006).
5) What impressed me most about the DoCoMo product is that they are customer consciousness. They have developed simpler products that suit the individual’s personality. This had led to the creation of phones that seniors can use easily with louder volume settings, bigger buttons and screen fonts. This is an option that makes life easy for older people. I also like the environmental friendly earth conscious product (Japan’s New Phones, 2006).