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IS 290 Exam 3

What is information that people use to support their decision making efforts?
Business Intelligence
Why would a business use a data warehouse that offers strategic level, external, integrated, and historical information?
All of these:
make projections, identify trends, decide key business issues
Which of hte following describes ETL
All of these:
A process that loads information from external and internal databases
A process that loads information into a datawarehouse
A relational database contains information in a series of two-dimensional tables. How is data contained in a data warehouse and data mart?
Information is multidimensional, meaning it contains layers of columns and rows
A dimension is a particular attribute of information. Each layer in a database warehouse or data mart represents information according to an additional dimension. What is the common term for the representation of multidimensional information?
Cube
Why is Noodles & Company using business intelligence?
To improve financial analysis
What is a dimension>
A particular attribute of information
What is data mining?
Process of analyzing data to extract information not offered by the raw data alone.
What is the primary purpose of a data warehouse?
To aggregate information throughout an organization into a single repository in such a way that employees can make decisions and undertake business analysis activities.
Which of the following is not one of the parallels between challenges in business and those of war?
Using tactical business intelligence
Which of the following can use BI to make informed decisions?
All of these:
Airline industry
Broadcasting industry
Law enforcement industry
Why is Ben & Jerry’s using business intelligence?
To improve quality
Achieving perfect information is almost impossible. The more complete and accurate an organization wants its information to be, the more it costs. Which two variables are used to determining the trade off for perfect information
Accuracy vs. Completeness
Which of the following statements is true regarding customer information?
All of these:
Customer information in each operational system can be different
Customer information can exist in several operational systems
Customer information in each operational system could change
What is drill-down capability?
Enables users to get details, and details of details, of information
What are various commercial applications of artificial intelligence called?
Intelligent systems
Which of the following is a quantitative model typically used by a DSS?
All of these:
Sensitivity analysis
What-If analysis
Goal-seeking analysis
Which of the following is a type of transaction processing system?
Order processing
Which of the following is the most commonly used for of Al in the business arena?
Expert System
What is the study of the effect that changes in one or more part of the model has on other parts of the model?
Sensitivity Analysis
Which of the following is an incorrect enterprise view of information technology?
Processing is OLTP for executives and OLAP for analysts.
Which of the following represents the top-down (executives to analysts) organizational levels of information technology systems?
EIS, DSS, TPS
What can a model accomplish?
All of these:
Calculate risks
Manipulate time
Understand uncertainty
Which system differentiates an executive information system from a decision support system and a transaction processing system?
Stock market information system
What is an artificial intelligence system that mimics the evolutionary survival-of-the-fittest process to generate increasingly better solutions to a proble?
Genetic algorithm
What is a special-purpose, knowledge-based information system that accomplishes specific tasks on behalf of its users?
Intelligent agent
Which of the following is not a reason for the growth of decision making information systems?
People no longer have to worry about protecting corporate asset of organizational information
What is decision latency?
The time it takes a human to comprehend the analytic result and determine an appropriate action
What is time-series information?
Time-stamped information collected at a particular frequency
Which type of BI benefits includes improved communication throughout the enterprise, improved job satisfaction of empowered users, and improved knowledge sharing?
Intangible benefits
Which type of BI achieves long-term organizational goals?
Strategic BI
Which of the following represents market basket analysis?
All of these:
Analyzes checkout scanner information
Analyzes website information
Detects customer buying behavior
Which of the following is a business benefit of BI?
Up-to-the minute information for everyone
Which of the following is one of the four main categories of BI benefits?
Quantifiable benefits
What is analysis latency?
The time from which data are made available to the time when analysis is complete
What is data latency?
The time duration to make data ready for analysis and loading the data into the database
What is a technique used to divide an information set into mutually exclusive groups such that the members of each group are as close together as possible to one another and the different groups are as far apart as possible?
Cluster analysis
Which company uses statistical analysis to automatically detect potential issues, provide quick and easy access to reports, and perform multidimensional analysis on all warranty information?
Whirlpool
What reveals the degree to which variables are related and the nature and frequency of these relationships in the information?
Association detection
Which of the following is a form of statistical analysis?
Forecasting
Which form of BI uses real-time metrics for its data?
Operational BI
Which form of BI uses months to years as its time frame?
Strategic BI
CRM allows an organization to accomplish all of the following except:
Complicate marketing and sales processes
What supports the back-office operations and strategic analysis and includes all systems that do not deal directly with the customer?
Analytical CRM
Which of the following is not a CRM industry best practice?
Implement using the big-bang approach
Which of the following is the first CRM implementation strategy?
Clearly communicate the CRM strategy
What can analytical CRM modeling tools discover?
All of these:
Identify opportunities for up-selling
Identify opportunities for expanding customer relationships
Identify opportunities for cross-selling
Who did Business 2.0 rank as number one in the top 50 people who matter most in business?
You-the customer
Which of the following represents CRM?
All of these:
Supports traditional transactional processing
Supports day-to-day front-office operations
Supports operations that deal directly with the customer
What is the ability to view all areas up and down the supply chain?
Supply chain visibility
Which of the following is a key to the SCM success?
Support Organizational Goals
Which of the following is not one of the four changes resulting from advances in information technology that are driving supply chains?
Scalability
Which of the following generates demand forecasts using statistical tools and forecasting techniques?
Demand Planning Software
What is it called when distorted product demand information passes from one entity to the next throughout the supply chain?
Bullwhip Effect
Which of the following is not a principle of supply chain management?
Listen to signals from telecommunications equipment
Which of the following is not one of the five basic components of supply?
Cost
Which of the following automates the different steps and stages of the supply chain?
Supply chain execution software
What supports back-office operations and strategic analysis and includes all systems that do not deal directly with the customer?
Analytical CRM
Which of the following is the first CRM implementation strategy?
Clearly communicate the CRM strategy
Who are the primary users of ERP systems?
Accounting, finance, logistics, and production
Which application’s primary business benefits include market demand, resource and capacity constraints, and real-time scheduling?
SCM
What are the primary business benefits of an ERP system?
Forecasting, planning, purchasing, material management, warehousing, inventory, and distribution
What is at the heart of any ERP system?
Database
What are several different types of software that sit in the middle of and provide connectivity between two or more software applications?
Middleware
What represents a new approach to middleware by packaging together commonly used functionality, such as providing prebuilt links to popular enterprise applications, which reduces the time necessary to develop solutions that integrate applications from multiple vendors?
Enterprise application integration middleware
Which of the following is a component of ERP vendors offer to differentiate themselves in the marketplace?
CRM
Who are the primary users of SCM systems?
Customers, resellers, partners, suppliers, and distributors
Which application are employees most likely to use?
All of these:
SCM
CRM
ERP
Which of the following describes ERP systems?
All of these:
ERP systems provide a foundation for collaboration between departments.
ERP systems have been widely adopted in large organizations to store critical knowledge used to make the decisions that drive the organization’s performance.
ERP systems enable people in different business areas to communicate.
Which application’s primary business benefits include forecasting, planning, purchase, material management, warehousing, inventory, and distribution?
ERP
Which of the following is a component ERP vendors offer to differentiate themselves in the marketplace?
CRM
What represents a new approach to middleware by packaging together commonly used functionally, such as providing popular enterprise applications, which reduces the time necessary to develop solutions that integrate applications?
Ebusiness infrastructure
Which of the following is not one of the four changes resulting from advances in information technolgy that are driving supply chains?
Scalability
Which of the following is a key to SCM success?
Support Organizational Goals
Which of the following generates demand forecasts using statistical tools and forecasting techniques?
Demand planning software
Which application’s primary business benefits include sales forecasts, sales strategies, and marketing campaigns?
CRM
Which application’s primary business benefits include forecasting, planning, purchasing,material management, warehousing, inventory, and distribution?
ERP
Which type of BI achieve long-term organizational goals?
Strategic BI
Which of the following describes ETL?
All of these:
A process that loads information into a data warehouse.
A process that extracts information from internal and external databases.
A process that transforms information using a common set of enterprise definitions.
What types of BI decisions include forecasting claim amounts and medical coverage costs, classifying the most important elements that affect medical coverage; predicting which customers will buy new insurance policies?
Insurance BI decision
A data warehouse is a _____ collection of information – gathered from many different _____ databases – that supports business analysis activities and decision-making tasks.
logical; operational
A relational database contains information in a series of two-dimensional tables. How is data contained in a datawarehouse and data mart?
Information is multidimensional, meaning it contains layers of columns and rows.
What type of BI decisions include forecasting levels of bad loans and fraudulent credit card use, credit card spending by new customers, and which kinds of customers will best respond to new loan offers?
Banking BI decisions
What is slice-and-dice capability?
The ability to look at information from different perspectives
Which of the following represents operational CRM?
All of these:
Supports operations that deal directly with the customers
Supports day-to-day front-office operations
Supports traditional transactional processing
what is a category of AI that attempts to emulate the way the human brain works?
Neural Network
What integrates information from multiple components and tailors the information to individual preferences?
Digital dashboard
Which of the following is a type of decision support system?
Manufacturing
Which type of BI benefits includes working time saved in producing reports and selling information to suppliers?
Quantifiable benefits
What are forecasts?
Predictions made on the basis of time-series information?
What is information that people use to support their decision-making efforts?
Business Intelligence
What is a dimension?
A particular attribute of information
Which of the following occurs during data cleansing?
All of these:
Clean missing records.
Clean redundant records.
Clean inaccurate data.
Which of the following statements is true?
The more complete and accurate an organization wants to get its information, the more it costs.
Which type of BI manages daily operations and integrates BI with operational systems?
Operational BI
Which of the following does not draw a parallel between the challenges in business and the challenges of war?
Accurate and complete information
When does information cleansing occur in the data warehouse?
During the ETL process and once it is in the data warehouse
What do data warehouses support?
OLAP and analytical processing
What does the Data Warehousing Institute estimate that low-quality information costs U.S. businesses annually?
$600 billion
All of the following are reasons why operational systems are not appropriate for business analysis except:
Operational systems are integrated
What is the primary problem most organizations face today concerning information?
Data rich, information poor
What types of BI decisions include predicting sales, determining correct inventory levels, and distribution schedules among outlets and loss prevention?
Retail and sales BI decisions
What finds the inputs necessary to achieve a goal, such as a desired level of output?
Goal-seeking analysis
Which of the following is the most commonly used form of AI in the business arena?
Expert System
What is the study of the effect that changes in one (or more) part of the model has on other parts of the model?
Sensitivity analysis
Which type of BI benefites are the results of discoveries made by creative users?
Unpredictable benefits
Which of the following is not one of the four changes resulting from advances in information technology that are driving supply chain?
Scalability
Which type of BI conducts short-term analysis to achieve strategic goals?
Tactical BI
Which form of BI uses the time frame of days to weeks to months?
Tactical BI
What is consolidation?
Involves the aggregation of information and features simple roll-ups to complex groupings of interrelated information.

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