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ITM ch.8, ext. 11

________ is the use of information technology to support the sharing of content among networks of users.
Social media.
Which of the following statements is a characteristic of social media (SM) user communities?
Most users of SM belong to several different user communites.
Social media (SM) communities differ from regular communities because ________.
They are based on mutual interests of users.
Platforms that enable the creation of social networks, or social relationships among people with common interests, are offered by social media ________.
Providers.
Social media (SM) ________ utilize SM sites to build social relationships.
Users.
Social media (SM) ________ are formed based on mutual interests and transcend familial, geographic, and organizational boundaries.
Communities.
Which of the following statements is true about viral hooks in a social media (SM) site?
It is an inducement to pass communication along the tiers of a community.
Which of the following statements is a feature of social media (SM) providers?
They use elastic, cloud-based servers to host SM presence.
________ refers to data and responses to data that are contributed by users and SM sponsors.
Content data.
________ is data about relationships.
Connection data.
A Facebook user likes pages of various organizations on Facebook. The fact that the user has liked a particular organization is an example of ________.
Connection data.
In the context of the five components of social media information systems (SMIS), which of the following statements is true of social media (SM) providers?
They store and retrieve SM data on behalf of users.
In the context of the five components of social media information systems (SMIS), which of the following statements is true of social media (SM) procedures?
They are informal, evolving, and socially oriented.
Social media enables people to form communities, which are groups of people related by a common interest.
True.
A social media information system is an information system that supports the sharing of content among networks of users.
True.
Social media communities develop and operate their own custom, proprietary, social networking application software.
False.
Social media communities are the companies that operate social media (SM) sites.
False.
Facebook, Google+, LinkedIn, Twitter, Instagram, and Pinterest are examples of social media providers that enable the creation of social networks.
True.
Social media providers create the features and functions of the site, and they compete with one another for the attention of users.
True.
Social media users include only individuals and not organizations that use social media sites.
False.
Organizations create and manage social media (SM) accounts just like typical users.
True.
Some companies hire staff to maintain their social media (SM) presence, promote their products, build relationships, and manage their image.
True.
Depending on how an organization wants to use social media, it can be a user, a provider, or both.
True.
Social media providers develop and operate their own custom, proprietary, social networking application software.
True.
Content data is data about relationships.
False.
Social media (SM) application providers store and retrieve SM data on behalf of users.
True.
For social networking users, procedures are informal, evolving, and socially oriented.
True.
Social media’s flow cannot be designed or diagrammed as it is very ________.
Dynamic.
Value chains determine ________.
Structured business processes.
Which of the following statements is true of social customer relationship management (CRM)?
Each customer crafts his or her own relationship with a company.
________ is a dynamic social media process of employing users to participate in product design or product redesign.
Crowdsourcing.
Since its inception, social media (SM) has been widely used to market products to end users in ________.
Business to consumer (B2C) relationships.
A(n) ________ social networking service like Yammer can be used to provide managers with real-time feedback about how to resolve internal operational inefficiencies.
Enterprise.
Which of the following is a use of social media (SM) in human resources?
It is used for recruiting candidates.
Which of the following indicates a risk of using social media in human resources?
Making errors in forming conclusions about employees through social media.
Which of the following statements is true of using social media to advance organizational strategies?
Users who have no financial incentive are willing to provide reviews to the buyer community.
Value chains determine unstructured business processes.
False.
Social media (SM) is by its very nature static.
False.
Social media’s flow cannot be designed or diagrammed easily. Even if it was to be designed, the social media process would have changed even before the diagram is finished.
True.
Social media fundamentally changes the balance of power among users, their communities, and organizations.
True.
In social customer relationship management, relationships between organizations and customers are fixed.
False.
In social customer relationship management, since the relationships between organizations and customers emerge from joint activity, customers have as much control as companies.
True.
Social media is increasingly used for finding employee prospects.
True.
Use of social media to recruit and evaluate potential employees is prohibited.
False.
Being linked to a network of highly regarded contacts is a form of ________.
Social credential
Which of the following statements is true of social capital?
The value of social capital is determined by the number of relationships in a social network.
A person gains social capital by ________.
Adding more friends.
Capital is defined as the investment of resources for future profit.
True.
Social capital is investment in human knowledge and skills for future profit.
False.
Being linked into social networks reinforces a professional’s identity, image, and position in an organization or industry.
True.
A social networking user gains social capital by adding more friends and by strengthening relationships with existing friends.
True.
Humans have social capital, whereas organizations do not have social capital.
False.
To an organization, the strength of a relationship is the likelihood that an entity in the relationship will do something that benefits the organization.
True.
A ________ is a statement that delineates employees’ rights and responsibilities in an organization.
Social media policy.
Which of the following statements is true of social networking problems?
Responses to problematic content are best reserved for instances where it has caused an organization to do something positive.
The first step that any organization should take to manage the risk of employee communication is to develop and publicize a social media policy.
True.
Chief Digital Officer (CDO) is a position responsible for developing and managing innovative social media programs.
True.
In the context of customer relationship management (CRM), a vendor might lose control of the customer relationship.
True.
In the context of management, transcendence means loss of control of employees.
False.
Which of the following is true of social media (SM)?
Organizations know social media is popular and can be strategically beneficial.
Which of the following is the first step in developing a social media information system (SMIS)?
Define what the organization wants to achieve with social media.
________ indicate whether an organization has achieved its goals.
Success metrics.
Which of the following statements is true of identifying an organization’s target audience in a social media information system (SMIS)?
Identifying a target audience helps organizations focus its marketing efforts.
________ is performed to identify the strengths and weaknesses in an opponent’s use of social media in a social media information system (SMIS).
Competitive analysis.
All companies have teams who are trained to use social media (SM).
False.
Depending on an organization’s strategy, it will use different social media platforms in different ways
True.
Success metrics are also known as key performance indicators (KPIs).
True.
Metrics that sound good but do not improve one’s decision making are commonly referred to as vanity metrics.
True.
A(n) ________ is a software platform that uses social media to facilitate cooperative work of people within an organization.
Enterprise social network.
Using enterprise social networks (ESNs), employees can bypass managers and post ideas directly for the CEO to read.
True.
The process of creating value from intellectual capital and sharing that knowledge with employees, managers, suppliers, customers, and others who need it is called ________.
Knowledge management.
Knowledge management can improve the effectiveness and efficiency of a process.
True.
Expert systems came into existence long after the use of social media and the Internet.
False.
________ are rule-based systems that encode human knowledge in the form of If/Then rules.
Expert systems.
Which of the following is a disadvantage of expert systems?
They are difficult to develop and maintain.
Which of the following statements is true of expert systems?
Small changes in the rules can cause unexpected outcomes.
Expert systems are easy to maintain.
False.
________ are information systems that support the management and delivery of documents and other expressions of employee knowledge.
Content management systems.
Which of the following is a challenge for content management systems (CMS)?
The systems must maintain linkages among documents.
Content management systems cannot store graphics.
False.
Documents in content management systems exist in isolation from each other.
False.
Document contents in content management systems are perishable.
True.
Custom content management applications are expensive to develop and maintain.
True.
In-house systems have considerably more functionality than off-the-shelf products and are far less expensive to maintain.
False.
Software is the only component present in a content management system.
False.
It is often easier for an employee of an organization to find a document of the organization using Google than using an in-house search engine.
True.

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