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Key Implications

“If credit card numbers are stored on a server they are still potential targets for a hacking attack. Afferent Media protects its server with anti virus and firewall systems. Its ultimate defense though is that it does not store any credit card numbers” (E-commerce Security, n. d. ). Hence, despite the effort, due to technical risk involved Amazon. com is facing the same threat as many other online retailers. Although Amazon. com has developed a trustworthy image over the years but when it comes to monetary losses people are hesitant to take risk as the loss incurred might get too huge to counter.

This technical risk can however be countered in order to gain the potential customers that are hesitating at the moment. This can be countered if “transactions are carried out in real time, in just the same way as an EFTPOS machine. The message is encoded and sent to the bank, if the card passes the checks then funds are transferred directly to the vendor. This is just like when you buy petrol or shop in a supermarket. The vendor swipes your card in and EFTPOS machine, they do not store the card details. ” (E-commerce Security, n. d. ).

Like every weakness, if this factor is also addressed in its early stages it might not even classify as a problem and may be included in one of the challenges but the more Amazon. com delays it, the more it might lead to disaster and reduction of customer base. It has the advantage that the solution has already been identified, therefore the company just needs to incorporate this procedure in its security e-commerce procedure and keep proper checks and balances over a period of time and the job is done. Once the authenticity of the procedure is verified, it would not be hard for customer to develop trust in the online services.

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Despite the overall success of the organization, there are still factors that it needs to counter before the issues convert into real threat to the existence of the organization. The security factor is always vital in e-commerce as no customers would want to risk their monetary gains for shopping online. Lean Thinking ‘Lean Thinking’ is a presentation which defines the importance of customers with the help of practical examples taken from different scenarios. It also takes into account the impact of value on customer’s choice and the importance of value in a product.

McDonalds is a world wide known brand and hence it is famous and loved all around the world for its customer hospitality. A fast food chain, so customer friendly has also made use of the IT sources which is explained as further. The company is a fast food chain across the world known by the name of McDonalds. It is world renowned and is among the top most fast food chains across the globe. It has different kinds of fast foods in its menu ranging from rapid on-the-go burgers to healthy breakfasts and other food items.

The organization is known for its quality and variety in food across the globe along with paying its full due to the corporate and social responsibility to the members of the society. Our organization not only is concerned about regular people who are health or weight conscious but also make sure that people with certain individual problems are also given attention to. The entire nutrition information is available on its website and can be completely relied on as it is taken from “from testing conducted in accredited laboratories, published resources, or from information provided from McDonald’s suppliers.

The nutrition information is based on standard product formulations and serving sizes. All nutrition information is based on average values for ingredients from McDonald’s suppliers throughout the U. S. and is rounded to meet current US FDA NLEA guidelines” (McDonalds – USA, 2006). Despite of enjoying the top most notches in most of the countries we are present in; it is made sure that the organization does not lag in its due responsibility towards its customers, employees or the society it caters to which is evident by the brochure of Corporate Responsibility by McDonalds.

This brochure is known as ‘The McDonalds USA Corporate Responsibility Brochure’ and another third worldwide corporate responsibility report has been published recently in 2006. It has the ability to adapt to country to country environment and culture. It pays utmost importance to kids and their meals and therefore because of that reason we have specialized meal for children as well. These meals are set with kids preferences in mind and offers incentive such as toy gifts which children can enjoy along with their respective meals. Capabilities and Potential with Risk Assessment

McDonalds is known for its customer service and for increasing indulgence in the technology sector as well. McDonalds has some of Information technology involved in its procedures as well as to offer to the customers. As a Manager it is very important to be well equipped and well informed regarding the knowledge of the on-going dynamics in the information technology sector of the country. The advancement of the organization in the information technology sector is indicated by the fact that it offers one of the most novel technologies of the information system which is the McDonald’s Wireless Connectivity.

It offers Wi-Fi service to its customers so that they can even bring their work to McDonalds along with enjoying a good meal. Its not just limited to United States which is one of the most technologically equipped country of the world but 7,000 outlets around the globe. We believe in giving the best to our customers and Wi-Fi is a part of it as “We believe in bringing you innovative and convenient services that enhance your McDonald’s restaurant visit, and Wi-Fi is a perfect example.

As McDonald’s continues to deliver fast and friendly food service at more than 30,000 convenient locations around the world, you can now enjoy the possibility of staying connected with friends, family and co-workers” (McDonalds Wireless Connectivity, 2006). Apart from this, our organization has even stepped in introducing a technology that would bring into use the real time network used by huge and well-known places such as Wal-Mart.

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