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L&E CH 11

Cognitive characteristic of creative people
a. Highly Intelligent
b. Intellectually curious
c. Able to think divergently
Business example of thinking outside the box
Innovation – cognitive abilities
Concept of innovation
The creation of new ideas and their implementation or commercialization
Pet peeve technique
A method of brainstorming in which a group identifies all the possible complaints others might have about the group’s organizational unit
The lawyers role in “be an explorer, artist, judge and lawyer”
Negotiate and find ways to implement your ideas within your field or place or work
A robust strategy to enhance creativity in an organization
a. Hire creative people from the outside, and identify creative people from within
b. Intellectual challenge
c. Empowerment including freedom to choose the method
d. Ample supply of the right resources
e. Effective design work groups
f. Supervisory encouragement and linking innovation to performance
g. Organizational support
h. Have favorable exchanges with creative workers
i. Give financial rewards for innovation
A firm has found that a key to creating new products is for the production team to work physically close to
Creative people
Elements of the creative process
a. Systematically Collecting Fresh Ideas
b. Brainstorming
c. Using pet peeve technique
d. The morality of Enhancing Creativity
Glow inc is a company that produces personal care products, at what this firm plans to do is launch new skin care products for middle aged men and women and so the firm is looking at unique and innovative products and top management decides it should collect ideas from employees, so to encourage its employees to think creatively, what should the company do?
a. Straightforward collection of ideas
b. Establishing idea quotas
c. Making whiteboards regularly available for sketching ideas
d. Granting tinkering time

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