Leadership reflects transaction
EBay is one of the largest and most popular shopping website on internet. Many items are listed on EBay in different categories. People from all over the world purchase the items on EBay. Meg Whitman starred with the acquisition of companies that are well-matched with EBay’s core business when she became CEO. She had carving for statistics and she was more concerned about growth of numbers of sales figures and profitability. The acquisitions have been strategic like PayPal which offers easy way of funds transfer between two parties, companies or individuals.
This is a secured transactional platform where fraud is prevented and customers are ensured of safe payment solution. This is also strategically aligned with the online shopping and Auction Company like eBay. On the other hand acquisition of Skype was done in order to benefit from its level of penetration across the world and availability in 27 global languages. This generates revenues from making calls to and from landline as well as mobile phones. Skype is the fast internet communication where people are free to communicate with the users of Skype software.
The Shopping.com was the fastest online shopping on the internet. This was also giving competition to the organisation. The
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All these services were either extension to the current business of eBay or competitive on the same category. Whitman is passionate for statistics and more particular for bottom line results. Her expectations are very high, she is very clear about her work, plans. People should think of EBay when they will go for shopping. 2. Identify the aspects of Meg Whitman’s leadership that reflect authentic leadership? Meg Whitman is a person with experience and discipline. She is considered as strength of the EBay. The work of EBay is going far by using her leadership style.
EBay is just not an auction site; it becomes the full internet retailer due to the leadership of Whitman. When the Whitman entered in EBay, she promised to shift the EBay from online auction company into much bigger where people can buy anything what they required. Meg Whitman’s leadership was authentic in a way that it moved for the betterment of the company and forced the employees to achieve the common goals of the company. Her transactional leadership style was to lead her employees in tight restrictions so that the company can get benefits by the combined efforts of the employees.
She believes to guide people in a way that they see the common goal and do work hard to achieve that goal. In the case of EBay, it is proved that the employees of this company gave full time to the organisation. She led the people by her fascinating and guiding nature to achieve the short and long term goals of the organization. She was both dominating and action oriented as she was focused on the daily output of the company. She believes in quick action so that short term goals can be achieved. 3. Discuss how Meg Whitman’s leadership reflects transformational leadership?
Whitman has provided an outlook on her leadership. This is main reason that the EBay has been so successful. The company clearly edge on its goals. Its goals are to attract more customers, expanding the items on the internet, making the customer’s experience more fun, exciting and easy and provide full internet service retailer. Consumers have a chance to understand the company in deep way. The company gives trust to consumer that they buy a quality based products. That product gives them full satisfaction so that they can come again for shopping on EBay.
Whitman has a free market policy where the consumer can buy everything what they want. We open a platform which makes EBay successful, stronger and better where customer can purchase the products easily. EBay has no warehouses so it helps to make more profits. It has smartly used e-mail, message boards to make strong bonding with customers. 4. Discuss how Meg Whitman used her leadership skills to transform the company from an online auction house into a general purpose shopping Destination Company. Meg Whitman is very particular about statistics, plans etc of the company.
Because of this kind of attitude, the employees are very cheerful and formal. There are free sodas in the break rooms. They only talk about plans, system, numbers and results. They are not talking about fun, games, entertainment and other gossips. They work very hard. They are not done any personal or family discussions on work place. They are very clear about their work. They follow certain rules of the company. 5. Discuss how the employees at eBay respond to Meg Whitman’s leadership style The company teaches its employees that how to grow the business.
It is very inspiring. The thinking of the employees is that Whitman does a great job. She understands the ethics of the EBay community and has good business sense. She was focused on doing the best for the organization and for the employees. She motivated the employees by a careful blend of transformational and transactional leadership. REFERENCE: http://www. alpern. org/weblog/stories/2003/07/07/myFirstDayAtEbay. html (accessed on 06 May 2010) http://studentoffortune. com/question/273950/BUS520—-Case-Meg-Whitman-CEO-eBay, February 07, 2010 (accessed on 06 May 2010)