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Low cost provider

The criticisms against the company lead to Wal-Mart having a bad public name. The company has such a strong brand name and activities like these do not suit the company’s reputation as these criticisms give the company an unpleasant name. As far as the gender based criticism is concerned the company should evaluate the top management positions and try to eradicate the systematic discrimination that exists in the organization.

Qualified women whether they are working mothers or married women should be provided with the jobs. Moreover, the company should ensure that the capable women in the organizations are also promoted to the top levels of management. Hence this will lead to an ended bad publicity sessions for the organizations and there will be more chances for employees communicating pleasant things about the organization. China and other developing countries play a vital role in developing Wal-Mart’s image as the low cost provider.

The company should make sure that the laborers there attain their due rights. Even if it is the fault of the supplier Wal-Mart has such a strong foothold in the market that it can dictate its terms to the suppliers and make them follow their terms and conditions. If the employees

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in other countries will be glad to work with Wal-Mart’s suppliers this is will eventually lead to the media printing pleasant things about the organization.

Wal-Mart is paying wages which are below the rate that the government considers being acceptable. This means they are going against the law and will get in deep water if they don’t do something right now. They need to provide better remuneration packages to its employees because they are the company’s assets, they run the company and if they aren’t satisfied then that will be vivid with their decreased productivity that will cost the money lost sales.

Moreover, all employees should be provided with insurance, it’s their right to get them, so Wal-Mart should increase its budget for Health Care facility and make it available for all employees. There is no need of having such a big advertising budget, I know that the company’s image is stained because of its unlawful and unethical acts but if they plan to advertise a good image for themselves then they are wrong to think that this will happen. They need to show from their actions rather than their words that they are trying to correct their mistakes.

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