logo image

Macro Environment: PEST Analysis Essay

The development of a business is highly influenced by political situation, especially in international market environment where a business that originate in a country may face difficulty in expanding into another country due to political issue in the target country.

However, in the UK, where EasyJet originated, the country’s government has performed the reduction in the rules and regulations regarding airline operations. In addition, the existence of new up business like EasyJet also backed by political willingness of UK government that aims at fostering stability and providing a positive environment for business (‘United Kingdom’, 2004).

In the UK, EasyJet take benefits of the economy of the United Kingdom, which is regarded as one of the strongest and most stable economies in the world as shown by excellent GDP growth within the past 5 years (‘United Kingdom’, 2004).

The existence and the fast development of EasyJet in UK is influenced by the UK positive attitudes towards business investment in which it is much easier to establish business in United Kingdom than in other European countries (‘United Kingdom’, 2004). In addition, the country composes of multi ethnics and multi religion citizen, implying that there is many opportunities for airline to links airports in the UK

Need essay sample on "Macro Environment: PEST Analysis"? We will write a custom essay sample specifically for you for only $ 13.90/page

to any locations, which have relationship with the ethics or religions. Read Royal Dutch Shell PESTLE analysis

As one of the most advanced countries in the world, there are no significant issues regarding technology that will hamper businesses. Intellectual properties are highly acknowledged and technological resources are abundant (‘United Kingdom’, 2004). Regarding the airline business, UK airports were named as ones of the most advanced airports in the world and one of the highly secured ones.

In addition, since air travel business, especially no frills services like EasyJet in the UK, R&D in air travelling industry still focus on fuel management and deployment of new aircrafts since they consider new airplanes to have fuel efficient than old planes are.

Can’t wait to take that assignment burden offyour shoulders?

Let us know what it is and we will show you how it can be done!
×
Sorry, but copying text is forbidden on this website. If you need this or any other sample, please register

Already on Businessays? Login here

No, thanks. I prefer suffering on my own
Sorry, but copying text is forbidden on this website. If you need this or any other sample register now and get a free access to all papers, carefully proofread and edited by our experts.
Sign in / Sign up
No, thanks. I prefer suffering on my own
Not quite the topic you need?
We would be happy to write it
Join and witness the magic
Service Open At All Times
|
Complete Buyer Protection
|
Plagiarism-Free Writing

Emily from Businessays

Hi there, would you like to get such a paper? How about receiving a customized one? Check it out https://goo.gl/chNgQy

We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy