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MANA Chapter 9

A business report must be what?
planned and informative
Before a writer collects data, they must do what?
define the purpose of the report
name a source of secondary data
Data collected by someone else for some other purpose (Magazine, internet, etc.)
When you rely on primary data, you have more control over what?
-Accuracy, Completeness, Objectivity, and Relevance
You should not use secondary data if what?
-Data could be skewed because the original author had a vested interest
you conduct a search using the keyword communicate, the results will include citations for what.
communicate
Users should be especially careful to evaluate the information on ____ for accuracy, fairness, and coverage.
internet
To get valid and reliable data from your audience your language must be what?
neutral, clear, concise
You should evaluate the objectivity of Internet resources because why?
Not all sites are credible, some have a vested interest
When considering the quality of a Web-based information source, you should what?
Contact information, Author, etc.
What is one way you can determine the authority of an Internet resource?
copyrights
What are some things you have to consider when evaluating the quality of Internet resources?
links and listers
The most frequently used method of collecting data for business research is the what?
questionnaire
The questionnaire has an advantage over other methods of collecting primary data because why?
It is impersonal and removes any biases
What are two primary disadvantages of mail questionnaires?
Low response rate, responders may not be representative of population
When asking a question, a writer should maintain a list of overlapping questions that lead to what?
Audience understanding the material
Mail questionnaires should not be used in which circumstances?
When there is a time constraint
When asking respondents about subjects income, you should what?
Use ranges or categories, don’t pinpoint
Well-designed charts and graphs can what?
Help the reader understand the material and emphasize certain data
The purpose of pilot-testing your questionnaire on a small sample is to what?
To function as intended questions to the intended audience
List some reasons to use visual aids in business reports?
it gets people interested and provides the reader with insight
When you simplify a table for your report, you should do what?
Footnotes, round numbers, round percentages to whole number, NEVER READJUST
If you want to report to readers to see the five-year trend in college enrollment, you should use what?
line or bar chart
The major drawback of a pie chart is its what?
They’re not very precise, too many categories
When you synthesize the data, you do what?
Study all the facts you’ve gathered and how it fits with other

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