Management and Business Model
The case includes the very first version of a financial model for the business, a version that was developed after significantly more search and which served as the basis for funding and actually starting the business; and finally, the case provides data from the first few months of operations which must then be played back against this articulation of the business model to determine how the company is faring. The key to the case is to have students articulate various views of the company’s business model.
Of course, while there is no single right answer to this, there are several approaches that yield significant insights Into the attractiveness of the potential venture. These Insights are both analytic and managerial; analytic In the sense that they give us some measure of understanding what is going on and what is important: managerial in that they should give Chase and others some sense for what key variables or levers they need to focus on and control in order to make this business successful.
After you come to some perspectives on MM, it is then critical to lay the actual data from September operation up against this model and tease out a set of conclusions bout
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