Management and Leadership
Martha Stewart is a classic case of a successful entrepreneur who has been able to make a place for herself in the home and lifestyle industry through her management strategies, excellent choice of decisions as well as innovative techniques to relate with her target market. The name Martha Stewart has become well known as a brand bringing to mind images of her home and lifestyle products, her TV shows and magazines. However there is much more to the person than simply being a spokes person for the female entrepreneur.
Through hard work, commitment to her work and business a well as an ambitions goal, Martha Stewart has been able to firmly establish herself as one of the most successful females in the United States while also claiming the title of being of the richest females in the US. The research paper seeks to identify the characteristics that make Martha Stewart an exemplary manager and the strategies in life that she has taken which make her a successful leader for many.
Her status of being an empowered female is explored along with the influence that her early childhood had on making her a successful business women in the present day. An Icon of Female Power There are very few notable female leaders who have managed to become successful in predominantly male dominated society. The title of being a successful business person, a leader and a figure head is often associated with a man and very rarely with a female.
However in the present day females like Oprah, Ellen Degeneres, Michele Obama and Martha Stewart have broken through the traditional boundaries and roles associated with females to emerge as successful managers and leaders in their own rights. These people have struggled though their childhood and a a result have learnt to wok hardboards creating a position for themselves in the society to guide, reach out and help others like them to rise to the opportunities provided to them. “Martha Stewart is another example of a woman who defied the odds to achieve incredible success.
Stewart turned a catering business run from her basement into a huge empire including magazines, books, television shows, and specials and products bearing the Martha Stewart name. Martha Stewart Living Omnimedia went public in 1999 to great success, completely attributable to the strong woman leading the company. ” (‘Women in Leadership’) Even though she worked as a model in her initial years, she took up to stock broking when she was offered a job at Monness, Williams, and Sidel.
Her dedication to her work, her aggressive stance towards achievement of objectives and her charisma got her important clients with her time with the brokerage firm. This broke another role that females in the 70s specially were not expected to occupy in the professional/ corporate world. Her following career as a lifestyle author, consultant and the business entrepreneur of the successful Martha Stewart Living enterprise makes her on of the most successful women in power today who has high visibility, popularity level and a large following of customers and fan base that look up to her as a mentor.