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Management is an increasingly

His management concept has made management become more perfect and complete in modern society. However, In 21st century, under the effect of modern technology, managers are encountering inevitable challenges such as globalization, information explosion and dynamic business environments. In this situation, modern managers are taking a much more important role In organization and required to fulfill their functions In intense business activities. One challenge in management predicted by Trucker (1969, p. 0) was that information would bring great changes to modern society by shifting the dominating working group from manual workers to what he called knowledge workers. In reality, odder organizations tend to employ well-educated knowledge workers, instead of traditional labor workers. Due to the extremely rapid growth of Information Technology, it is necessary for organizations to deploy more knowledge workers into the fields of business activities, to better handling information, optimizing effectiveness and efficiency. For Instance, Google Inc. A leading-edge corporation In the field of Internet technology, hires candidates with eminent performance on aspects of leadership, teamwork, knowledge, critical thinking, bias and collaborative tauter, through intensive and multiple interviews , which accurately illustrate that knowledge elements are very Influential In today’s employment, it also provides benefit upon training employees

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into managerial staffs. Planning is one of four management functions that requires managers to set up objectives, decide plans and actions to reach desired goals.

In order to capture commercial opportunities, organizations need their managers to perform planning function by collecting data and information about economic environment and potential competitors, furthermore, they must unveil the demand of customers, establish destinations, forecast future changes and formulate alternative plans to the goal In case of change of situation. Apple Inc. Is one of the most successful technology company which builds up its reputation through Its innovation and evolutionary products.

Lusted (2012, p. 24) claims that from the very beginning of Apple’s founding, Jobs had already set user-experience as the primary attribute of Its digital products. This action represents the Apple’s mall strategy, that Is, all products must be humankind, customer friendly, easy to understand and operate. This goal 1 OFF Besides user-interface design, according to Poniard (2012), every Apple product is designed without financial, material limit and its design studio is highly classified.

As a result, Apple always brought refreshing and exciting new products on Apple Event and cause impacts to digital industry, this is well known as its differentiation strategy. In 21st century, globalization and market contest have lower digital products’ retail price, things like PC, digital music players and smart mobile phones become so common than ever before. Apple’s strategies not only occupy a significant share of the market, but also firm the loyalty of its customers.

However, globalization also brings challenge, transnational opponents such as Samsung Group and Monika corporation, do pose threats to Apple company. In order to survive and repeat its success, this young enterprise has to keep adjusting its planning activities and strategies to adapt the global business circumstance. Organizing is the management function of arranging organizational resources such as material and fund, assigning taskmasters and forming command chains. Globalization benefits firms from developed countries by constructing manufacturers in developing countries to avoid rising costs.

In this case, Toyota Motor Corporation, the world’s leading Japanese automotive manufacturer, in order to enhance the productivity of their suppliers, built its training centre and production system in early sass in Thailand. Thanks to the prosperous market performance over the past years, Toyota decides to invest more funds to construct new manufacturing plant in Thailand (Pantone 2013). On the other hand, Hawthorne (2014) reports Toyota will outdraw its only plant in Australia because of strong Australian dollar, high labor cost and poor sale performance by the end of 2017.

These events demonstrate that Toyota is fulfilling the management function of organizing by restructuring limited organizational resources to maximize the outcome. Managers play a leading function in directing and coordinating group members to achieve organizational goals. Google company has its employees work very effectively while earning the title of the best place to work in U. S. Firstly, Google’s management lows its employees to take control of their schedules, they can work anytime and wear what they want in workplace.

Secondary, Google offers free food, fitness centre and coaches, doctors, entertainment facilities to create a relaxed, fun working atmosphere. These methods encourage employees an enthusiastic attitude towards their Jobs and concentrating their mind on critical thinking. As a result, Google’s employees reward their employer with distinguished productive, creative, loyalty and most importantly, high efficiency and effectiveness (Cook 2012). Controlling is the last management function which involves monitoring organizational activities and maintaining the work is on right direction.

The business circumstance in 21st century is highly dynamic, competitive and challenging. With the popularization of the Internet, consumers have easy access to any product-related details. Managers must carry out their controlling duty to supervise quality and maintain organizational profit. BBC (2014) reports that Toyota launched a massive sudden stop. This shows Toyota is taking necessary controlling action to correct its org performance and hope to resume corporation reputation.

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