logo image

Managerial Reform Essay

After selling the assets and replaced them with leased properties –as has been recommended in the cash flow recommendation chapter-, there will be some cash-inflows that would be sufficient to finance managerial necessities, like hiring more staff to prepare and maintain the courses in good condition. Nevertheless, profitability would not be stable if there are problems within the managerial level (Hansen & Mowen, 2003). Stuart Tagg, the Green keeper should be pleased with the possibility of additional staff.

However, there is also the issue of taking orders from ‘unequipped’ people for the job. Thus, I suggest that the green keeper is made equal to the management committee. Having the green keeper in the management committee –as an operational control- would enhance management view about the courses and preventing crucial issues to be overlooked. As a control tool, Stuart should be evaluated based on customer’s perspective. If the customer is displeased with the condition of the course, than it would be Stuart’s responsibility to find the existing ‘flaw’.

Giving every customer a ‘suggestion card’ is an example of how to gain feedbacks from club members. III. 2 Understanding External Problems To complete the analysis, we should realize that altering financial strategy and managerial

Need essay sample on "Managerial Reform"? We will write a custom essay sample specifically for you for only $ 13.90/page

structure will not be sufficient to solve the financial problems. As we can see, a large portion of the problem is actually caused by diminishing sales number. According to several market research and industry overview, the golf industry is experiencing a difficult time.

Several years ago, it was reported that the country lacked golf courses. Nevertheless, the situation is now reversed. There are apparently too many golf courses with not enough market shares to survive (‘The Golf Industry Overview’, 2001). Reports also revealed that maintenance cost of the golf courses and the cost of producing golf-related equipment is constantly increasing, while the market does not experience the same rate of growth. Sales of golf products and memberships are reported to suffer as the game did not ‘grow’ as expected.

There are golf-equipment companies that gone bankrupt just several years after its inception. Brands and trademarks appear and disappear in short amount of time (Stogel, 2001). Considering this fact, management committee of the Holyrood golf club should be prepared for bad seasons in the future. Selling unnecessary assets and cost reduction methods will be growing in importance. Management should realize that there are some factors that are out of their control and the only solution available is to adapt to the external changes.

Efforts to re-awaken the industry like the Holyrood Classic golf tournament could be very much influential in determining the future of the club.


Hansen, Don R & Mowen, Maryanne M. 2003. ‘Management Accounting’. Southwestern, Ohio Kieso, Donald E. Weygant, Jerry. Warfield, Terry D. 2001. Intermediate Accounting. John Wiley & Sons, New York Stogel, Chuck. 2001. ‘Negotiating the Hazards –Industry Overview-‘. Brandweek [online]. Available at: http://www. findarticles. com/p/articles/mi_m0BDW/is_6_42/ai_70460303/search

Can’t wait to take that assignment burden offyour shoulders?

Let us know what it is and we will show you how it can be done!
Sorry, but copying text is forbidden on this website. If you need this or any other sample, please register

Already on Businessays? Login here

No, thanks. I prefer suffering on my own
Sorry, but copying text is forbidden on this website. If you need this or any other sample register now and get a free access to all papers, carefully proofread and edited by our experts.
Sign in / Sign up
No, thanks. I prefer suffering on my own
Not quite the topic you need?
We would be happy to write it
Join and witness the magic
Service Open At All Times
Complete Buyer Protection
Plagiarism-Free Writing

Emily from Businessays

Hi there, would you like to get such a paper? How about receiving a customized one? Check it out https://goo.gl/chNgQy

We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy