Managing Sports Organizations
For internal use, the company can use its questionnaire to analyze how far do the products of the company fulfill the requirement of the consumer and if not, what more can be done to attract them? Once the feasibility team that is formulated by the president is done with the findings, based on the results, the president should order the managers to design the products that are in line with the products that the customers in Australia prefer and also set aside those products which can be used as it is in Australia.
Once this is done then a feasibility report is constructed for the new product, their costing according to the consumers in Australia and the demand quantity budgets. Once the internal decisions, budgets and targets are analyzed, the president must contact the Australian government in order to assist his managers to invest in Australia. This is necessary because managers should have the support of Australian government in order to analyze which places would be best for the company to open their store and then the company has to buy them through a legal channel with the permission of the Australian government.
Also managers need to look out for reputed suppliers
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TV commercials, newspaper ads, magazine ads, company profiles and catalogues should be used to make the consumers aware of the upcoming brand and a strong distinguishing marketing point should be established to incite a feeling of curiosity in the consumers. Coming to the evaluation strategies, the company can only evaluate its performance in the early stages through the consumer response. Sales will not shoot up right away, but the first accomplishment of the company would be whether the consumers actually know about the brand ort not.
Constant surveys and marketing campaigns are needed to evaluate and influence the consumer response towards the process. Once the consumers are totally aware, only then would the company enter into the stage where its evaluation will be done on the basis of sales and profits. Conclusion Investment in Australia is a good opportunity for the company because the environmental factors as analyzed above are quite favorable for expansion plans that the company wants to pursue. Australia provides an all season market for sports equipment marketers and has all the potential buyers for every kind of sport equipment.
Two major sporting events are in winter and summer in which people play seasonal games and also all year sports like cricket football and rugby are the core sports that are played through out Australia. Strengths for the company to start its operations in Australia along with the opportunities rather then the threats and Political, government and social factors are also quite favorable for the company because the Australian government is always looking for new foreign investments and is ready for all possible assistance.
The company does not have any such financial constraints that many others face in their expansion plans therefore the venture would prove to be successful. Also due to stable trade and foreign policy, the investment venture is not that risky that it might have been in other geographical locations. References Bilas, Z (1999). Mid-season push. (Watersports equipment manufacturers launches new products): An article from: Trailer Boats. Trailer boats Covelle, D (2007). Managing Sports Organizations, Second Edition: Responsibility for Performance (Fundamentals of Sport Management) (Fundamentals of Sport Management).
Butterworth-Heinemann. Ellis, K (2008). A competitive assessment of the U. S. sports equipment industry. U. S. G. P. O. Filatoff, J (2004). Rochester Sports Center. (Power Profile): An article from: Powersports Business. Powersports Business. Heywood, L (2003). Built to Win: The Female Athlete As Cultural Icon. University of Minnesota Press. Kayser , M (2005). High-tech sales: use low-tech strategies for high-tech sales. : An article from: Shooting Industry. Shooting Industry.