There are numerous herbal supplements networking marketing business operation in the world today. The international engagements of the said type of business has already been established by the pioneer companies of the said industry such as High Desert, Amway, Cosway, and so on and so forth. It has been through the effective ways of introducing the business to the prospective market of the said industry that the said business venture continues to flourish in the international scene of business.
As it has been noted through statistical reports that in a fine distribution of the market segmentation of the society, the major companies mentioned above share at least a reasonable number of clients all around the world. The data has been presented as follows: Chart 1: Social Influence of Major Companies in Business Scene (Fitzgerald, 2005, 34) In this regard, the organization to be examined in this paper is a small-organized business that also tries to make the industry through the adaptation of distributing the products that they are trying to manufacture through the network marketing system.
The Neon Marketing that first stated as a family business now already distributes to three countries in Asia. Its base in the Philippines has already branched out its marketing engagements in the territories of Thailand and Malaysia. To start with the discussion, it is essential to know that the said organization barely started as an organization of at least 15 employees who actually produced the products. Their aim at first was to simply produce products that would assist them in becoming the medical chemists that they wanted to be as they even studied for the said profession.
Little did they know that the food supplements that they produced would be approved and thus accepted by the public for regular consumption. From twelve personnels came in thirty more who devoted their time in distributing the products as well as recruiting other distributors to join the business. It has reached three years when the organization’s administration already decided to move way ahead of their original established branch and bring the products out of its base country.
Small branches of the business were then established in Malaysia and Thailand which now ranges on at least 25%-30% of employment and distributing increase on both activities of the said newly established business branches. From the introduction of the International trade with the original business system, the administrators knew that there are several points of consideration that they need to give attention to be able to become well endowed and knowledgeable about their international dealings.
Mastering the intercultural procedure of doing business and finding ways by which the entire target market could be influenced is indeed necessary. Market Description Because of the system that the organization adapted, they are facing the challenge of catering to the needs and expectations of two major markets. The said market includes the direct buyers and users, and the second segmented marketed the group of people who are willing to invest their money in the company [in terms of registration] to be able to become a business partner of the said company.
From this, it could be noted that the company earns in both ways. Most likely, in a direct way, the buyers are considered the main consumers and clients of the organization, however, in an indirect procedure, the members or the registered business partners are the very reason behind the company’s expansion and growth towards serving a larger market. The distributed impact of the said markets in the organization could be noted as: DIAGRAM 1: Cycle of values transfer among the markets served by the organization and the company itself (Folson, 2006, 43)
Getting through with all the RISKS Planning the business and setting the marketing strategy to be used by the organization are simply the basic elements needed to create an organization that is intended to set sail in the journey towards global business engagements. TO be able to completely scale the capability of the organization to face the different challenges of dealing with the international market, it is necessary that the business entrepreneurs become aware of the impending issues needed to be dealt with during international business operations.
What are the risks being referred to herein? According to Fredrick Wilcox “Progress always involves risk; you cannot steal second base and keep your foot on the first base”. This primarily implies the fact that there are several elements of success in business, especially concerning international relations that could not be met unless the entrepreneur meets the risks that come along with the primary developments.