Market by Apple
1. Wikipedia (2007) defines the iPod as “a brand of portable media players designed and marketed by Apple”. The iPod was launched in 2001 and by April 2007 had sold one hundred million iPods. This makes it the biggest selling digital music player of all time. The iPod is a portable audio product whose functionality includes clean design and ease of use (http://en. wikipedia. org/wiki/Ipod). It can store up to 1,000 songs that you can organize and play in the order that you like. It is easy to carry around because it weighs just 6. 5 ounces.
The iPod is a well-packaged product; it is a small sleek-looking device with uniform whiteness, white headphones, and LCD screen and a scroll wheel (The Guts of a New Machine, 2003). 2. Other MP3 players can also store a lot of music files and play them but the iPod has a longer battery life than most of them and allows the music lover to arrange the way the songs play as he/she chooses. Also, the iPod is very user friendly. It makes the use of the device to be intuitive so that even if you have not used one before, you can figure things out very quickly while using it ounces (The Guts of a New Machine, 2003).
3. The thing that impressed me the most about the product and its development is that in a way it was a sustaining technology using technologies that already existed but no one thought to bring them together. In particular, there were technologies for jukebox software and there portable audio players but none thought to bring them together until Apple did so with the iPod. Also, they ended up developing a product that was very easy to use and that any layman van use. You did not have to have a lot of technology-know-how to use the Apple iPod.
4. The DoCoMo product is one that takes all the features of a cell phone and looks at the different people that can use a mobile phone and creates a different type of mobile phone for each of these people. They changed the packaging of existing phones and marketed to the target customers. In a way it creates simpler phones because the users only have the features that they need and apply to their way of life. For example, ladies can have smaller, lighter and prettier cell phones that look nice when they put it to their ears.
They also produced “green” (or environmental-friendly) phones. These “earth friendly” phones made from corn and fibers from the kenaf plant (Japan’s New Phones, 2006). 5. This is a very good idea because they end up giving the customer what they want instead of making one product with too many features to try and satisfy everyone. Instead the features are applicable only to the target customer. This is good marketing and shows a good understanding of the customers. It also shows that the company did a good market analysis and is producing a product that people really want.