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Market position and drivers of an IPO

Facebook is a social network based in the United States of America. It is now the leading social network in the world. Face book’s dominance in the social market is not without several challenges. One of the challenges facing face book is world’s cultural diversity. In some worlds known cultures certain aspects of the social network have been heavily criticized . This is because they are considered as morally misleading and unholy. This has in a way reduced facebook’s penetration into certain world’s markets.

Another major challenge at Facebook is being able to provide their product in all languages in the world. Facebook has not been able to translate its applications into all the languages in the world. Copycats have also come out as other major challenge. Other social networks have been able to emerge evidently copying the design and other aspects of Facebook. Hackers have also been able to get into facebook’s network and emerged as a challenge.

For Facebook to sustain the industry leadership I recommend that certain actions such as controlling overload of unnecessary posts in the system, considering mergers with strong partners, upgrading the security applications and also considering creating a network for minors should be taken. I

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find the option of creating a social network for minors as a major strategic decision as long as the content will be reasonable. This will come as an automatic new market since information technology is quite impressive and dynamic. Mergers will also enable Facebook to sustain its market position.

This will expose Facebook to new client base and also expertise. IPO An IPO (Initial Public Offer) is the first sale of a company’s shares to the public (Gregoriou, G. p. 1-2). An IPO is usually done in the stock market. Some of the factors which drive the market for an Initial public offer include; the history of the company, market share, the marketing efforts, future performance prediction and economic state in a country or in the world at the time of the initial public offer are some of the factor.


1. Gregoriou, G. (2005). Initial Public Offers. Butterworth Heinemann.

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