logo image

Marketing for Samsung Essay

1. In order to become a cutting-edge product leader and not a copycat and cheap brand, Samsung hired new fresh young designers whom will develop sleek, bold, beautiful and that will always receive a Wow! For response new products.

Also, the company was no longer going to work with low-end distributes, instead they choose to work with specialty retailers such as Best Buy and Circuit City. Lee’s goal was to dethrone Sony and become the biggest consumer electronics firm in the world.

2. Is Samsung product development process customer centered? Team-based? Systematic? I do believe that Samsung product development process has all those qualities since every new product has to pass the Wow!

Test during testing in order to be very attractive for customers, otherwise, it is sent back to the design department. Throughout this test the company can also evaluate and review the new products. Also, the “new management” is a top-to-bottom strategy so it is supposed to be entered, team-based and systematic; it requires several departments to work together.

3. Based on the PAL, what challenges does Samsung face in managing its high-tech products?

Samsung products have been extremely successful during the last years but now their high-tech products have lost their touch

Need essay sample on "Marketing for Samsung"? We will write a custom essay sample specifically for you for only $ 13.90/page

and the company’s profits and sales are declining. Lee’s repose to this matter was Samsung new strategy “ambulance” which means “horse that does not stop”; even though their products are in the decline stage Lee does not plan to stop, he believes this is the time for the company to run and keep going.

4. Al Samsung likely achieve its goals in markets where it does not dominate, such case 3- marketing By sauvignon I don’t believe it will conquer the markets where it does not dominate right now simply because even tough they are investing heavily to ensure and have the TV advantage loyalty lies in the products of other companies such as Mac Store. Right now little percentage of the customers prefer Samsung instead of Mac why? Because their products are more recognized in social terms, have more class, usually are the first ones to appear so they are immediately the leaders, the service is good and more.

Can’t wait to take that assignment burden offyour shoulders?

Let us know what it is and we will show you how it can be done!
Sorry, but copying text is forbidden on this website. If you need this or any other sample, please register

Already on Businessays? Login here

No, thanks. I prefer suffering on my own
Sorry, but copying text is forbidden on this website. If you need this or any other sample register now and get a free access to all papers, carefully proofread and edited by our experts.
Sign in / Sign up
No, thanks. I prefer suffering on my own
Not quite the topic you need?
We would be happy to write it
Join and witness the magic
Service Open At All Times
Complete Buyer Protection
Plagiarism-Free Writing

Emily from Businessays

Hi there, would you like to get such a paper? How about receiving a customized one? Check it out https://goo.gl/chNgQy

We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy