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Marketing campaigns

As media and advertising have become one of the most important sources of communication between consumers and the company, therefore, the company is undergoing marketing campaigns currently in UK and plans to pursue similar marketing campaigns in globally as well when it undergoes an expansion plan. The company believes that marketing campaigns are the best tool to influence consumer decision making process by telling them that the company has exactly what they want and what they have always dreamt for.

The management environment in the company also looks after its employees well enough by not overloading with assignments and targets that are hard to achieve and also the company discourages over time unpaid employment. Women are given equal opportunity rights in the organization and they are not overloaded with work under gender discrimination. The company deals in many areas of sports equipment including machines, sports equipment, and shoes and clothing apparel.

Sports equipment are seen as the cash cows in the eyes if the management of the company because their market is fully developed and the product is selling without any further investments in development. Clothing and shoes are seems as the stars which are highly profitable products from the company and

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their market is also quite developed. These stars are expected to become cash cows for the come and earn constant cash inflows for the company with a little more development and investment in this area (Porter, 1998).

Market for machines that are produced by the company is still to be developed because there are a number of other brands in the market that are already leading the market due to heavy investments and many years of development, therefore the company is looking forward to invest in machines as well in order to bring in new technologies in machines in order to attract more customers in this segment as well and develop this dog category product as well according to the BCG matrix. There are 9 operational concept stores across the countries which are serving customers on daily basis.

Also large departmental and sports equipment stores also shelf products that are produced by the company and market its products with side by side with other products to customers who visit these stores in pursuit of variety. Although the company is operating in only one country currently, still the supply chain of the company is managed by subsidiaries and other supply management companies who ensure that the products reach the stores, outlets and malls at time. A brief Analysis of sporting environment in Australia

Australia is country where people do have access to quite a lot of sporting facilities because of the following reasons. First, Australia is considered to be quite a developed country because of which people can take out time for sporting events and have access to all sorts of mass media communication which keeps them informed of the global sporting environment and also enables them to maintain their interest in the sports. By watching and listening about the sports on television and the internet, today almost all sorts of sports are being played in Australia with a large number of fans for each sport.

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