Marketing Communication Report
Imagine you manage your own retail store, which is suffering from falling sales. You plan to reverse these falling sales through introducing a new product range. (The choice of retailer and product range is up to you. ) Write a marketing communication plan in the form off report. Your report should not be more than 1200 words. Your report should take the following structure: Title Executive summary Contents page Analysis The product offering Potential customers Communication tools Conclusions Recommendations References
Note: if you do not structure your TAMA as a report you will lose up to five marks from the total mark for Part l. Your report should address all three parts ((a)-(c)) given below. We have indicated where your answers to each part fit in the report structure and provided you with an approximate word length for each part. A. Before any retailer can develop a marketing communication campaign, they need to understand the product that they plan to sell. This helps them understand the product’s features and potential benefits that they might wish to communicate in heir promotional campaign.
Describe the details of the new product range that you are going to promote, giving an indication of its quality, design
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