The marketing of any product needs much concentration of the marketing team to develop some planning and ideas for the market strategy of the product. It needs the most strategic management for the planning of marketing of any product. For hotel marketing, it is necessary to know the environment of the market, what is in, what is out. The trends study in different markets, the people behaviours for different products; this needs the collection of data from various sources in order to make the clear strategy for marketing.
The organizations have several numbers of peoples who discuss the market environments and take various measures to full fill the needs of the customers. As par the market demands, market environment also involves the trends in market, such as the rising trends and the decreasing trends for any product. The marketing environment provides many of the organizations the new opportunities for the products. And it helps to reduce most of the risks which are associated with the future marketing of products.
Opportunities, challenges, strategies and projections all are the part of market environments, to discuss in case of marketing of any product. The behaviours, such as the ethical issues are now also very common to discuss in the market environment. Before going to produce any of the products in market, the organizer must research on the market trends and then precede the final product. This needs much of the research methods which are used by many organizations to day for successful marketing of the products. (Taylor 2001 103-18)
The general environment of public is now growing on the large scale as this environment is growing fast. It helps the organization to make the changes in policies, the marketing environment research help the organization to build the good policy system for the future. These changes in the environment are now changes the methods of productions and he consumer’s behaviours towards the product. There may be many types of environment in the markets these may be more competitive less competitive investors in the market autonomous electronic markets.
Markets with more demand and those with less demands of the product everything is possible so for marketing strategy every body should adopt the marketing strategy by reading the market trends. (Johnson 2006 116-41) 4. 8 Market Segmentation The market segmentation is the process of dividing the market into different segments in order to find out the similar and dissimilar needs of the consumers in different divisions. It is the part of the overall marketing strategy those who have the same ideas or the need of the same product into the market at one price.
These are segmented in the markets that this the division of market in the way of giving the priority to every section and full fill the individual needs of every segment in the market. It is very hard for the marketing of the products to develop the strategic planning for whole of the market. The division of markets in to different segments makes possible the market assessment to the organizers. By this way the demands of every section in the market can be fulfilled easily with the help of market segmentation.
Large number of markets is divided by making the divisions of the public and the private sectors as mainly the total marketing belong to the private sector. (Wearing 2006 143-59) The marketing strategy is whole for the private sector divisions. The overall process of market segmentation is just to know the behaviour of customers and the trends going on in to the markets. The effectiveness of markets can be improved by improving the trends ads in the market and by improving the market segmentation.
This made the effectiveness of the product too and help full for launching the new products. Market segmentation simple give the whole idea of the market, what is going on in to the market and tells the story of the whole markets. It helps to collect the data from single division and access to every division is possible with the help of the market segmentation. А market segment should be: • Measurable; • Accessible by communication and distribution channels; • Different in its response to а marketing mix; • Durable (not changing too quickly); • Substantial enough to be profitable.
For hotel marketing, the segments of the market include geographical segmentation, the customer behaviour and the type of customers. (Johnson 2006 116-41) 4. 9 Market Management The overall market management is that what we called the marketing. It involves all the divisions of market in it. The market management refers to the planning and evaluating different trends of the market and producing the product as par the demands of the market. For any successful marketing of the product it is very important to know the overall marketing. It needs the research on different consumer’s behaviours that is called the human activity.
In marketing management the evaluation planning, satisfaction of customers, demands and changes in the behaviours of production by listening to the demands of the customers and then to produce the new ideas, all the things, such as the marketing mix, the marketing strategy, the market segmentation, all these are in one section that is called the market management. (Lovelock 2006 141-63) The processes functions exchanges and activities all are the part of market system and management of market. This is the wide topic to discuss because it encloses all the sections of market in it.
This is the process which needs the coordinate performance of many persons at the same time and to meet the goals by the coordinate efforts. Market management is hard to manage by the organizations as the overall trends in the market not remain same forever as they are changing and changing it, the time and changes in the consumer’s behaviours so for the judgment of regular changes in the market. It is necessary to know the whole market the consumer’s area, their demands and set the priorities for performance of different functions. (Lovelock 2006 141-63)