marketing exam 2
a) use in daily operations, end consumption, and resale.
b) direct use in producing other products, company travel, and end consumption.
c) resale, use in daily operations, and direct use in producing other products.
d) governmental, institutional, and reseller purposes.
e) making other products, selling to other businesses, making component parts.
a) resale, wholesale, and direct use.
b) wholesale, direct use, and use in producing other products.
c) resale, wholesale, and use in producing other products.
d) resale, direct use in producing other products, and use in general daily operations.
e) use in general daily operations, wholesale, and resale.
a) retailers, wholesalers, services, and nonprofit firms.
b) producer, manufacturer, reseller, and government.
c) producer, reseller, government, and institutional.
d) manufacturer, wholesaler, retailer, and services.
e) reseller, retailer, government, and institutional.
buyer in a(n) ___________ market.
profit without changing the physical characteristics of the product are classified as ___________
that includes some profit, and then sells the fruit and vegetables to the people in and around
Centerville. Mike’s would be classified as part of a ___________ market.
manufacturers and sells them to hardware stores at a price that includes a profit for Snappy Tools,
Inc. The company would be part of what type of business market?
reseller purchase decisions is false?
a) Resellers are concerned with the level of demand for the product.
b) Resellers are not concerned with how much space the product takes up as long as it has a
c) Resellers want producers to be able to supply adequate quantities of the product.
d) Resellers are concerned with the availability of technical and promotional assistance from
e) Resellers are concerned with the markup percentage they can get on the product.
A. Discourages lenders from making loans
B. Occurs after the transaction
C. A borrower engaging in risky activity with loan funds.
D. organizations that seek nonbusiness goals.
A. decider and gatekeeper
B. influencer and user
C. gatekeeper and influencer
D. buyer and decider
E. user and gatekeeper
A. analyzing the situation.
B. defining the problem.
C. getting problem-specific data.
D. interpreting the data.
E. All of the above.
A. Secondary data usually takes longer to obtain than primary data.
B. Secondary data is only available within the firm.
C. Secondary data was originally collected for some other purpose.
D. All of the above are correct.
E. None of the above are correct.
A. Secondary data is obtained only from sources outside of the firm.
B. Secondary data may be available much faster than primary data.
C. Results of “old” surveys are not secondary data.
D. Secondary data is usually more expensive to obtain than primary data.
E. All of the above are true.
A) is only needed by producers who have long channels of distribution.
B) should be planned by research specialists who understand research techniques better than marketing managers.
C) is needed to keep isolated marketing managers in touch with their markets.
D) consists mainly of survey design and statistical techniques.
E) All of the above.
A. becoming similar to the tastes and preferences of American consumers.
B. so different that they can be ignored by international organizations.
C. converging upon a global norm.
D.being encouraged by multinational organizations to become increasingly similar.
A.imitators cannot reduce margins.
B.the focus is taken away from price.
C.it enables brand stretching and extension.
D.consumers in foreign markets pay less for the same product.
A.eliminate competition in international markets.
B.create and retain customers in global markets.
C.gain market share and increase profit.
D.expand business activities abroad.
A.creating standardized products for homogeneous markets.
B.customizing the product range for each segment in part.
C.creating both standardized and customized products.
D.any of the above.
C.Global market segmentation.
D.Global marketing research.
A.has more than 50% global market share.
B.has the monopoly over several foreign markets.
C.is recognized as being ahead of the rest in terms of market share.
D.is ahead of the competition in terms of global innovation.
A.satisfy global customers better than competition.
B.coordinate the marketing activities within the constraints of the global environment.
C.find global customers.
D.achieve all of the above.
A.government policy and legislation.
B.marketing activities and plans.
C.social and technical changes.
D.all of the above.
A) defining the problem
B) solving the problem
C) analyzing the situation
D) interpreting the data
E) developing the marketing information system
True or False
True or False
a. target market b. buying center c. aggregated unit d. consumer cluster e. demographic sample
a. the marketing mix b. economic conditions c. technology d. politcial and legal factors e. the competition
a. where advertising is placed b. the external enviroment c. the sales force d. the distribution strategy e. product pricing
a. cultural sociology
a. income level
b. political and legal
c. research and development
a. Changing customer needs and wants
b. Evolving of new technologies
c. Both a and b
d. None of the above
a. countries with emerging economies
b. countries with developed economies
c. countries in Asia
d. countries in South America
a. limited use and acceptance of credit cards
b. types of products purchased online
c. clear definition of market segments willing to shop online
d. all of the above
a. electricity sources
b. mobile/cellular phones
c. language translators
d. internet cafes
A. identifying customer requirements.
B. satisfying customer requirements.
C. anticipating customer requirements.
D. none of the above.
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